Posts Tagged tag lines
Avoid These Five Tragic Tag Line Misfires
A tag line is the little slogan that follows a business name on a web site, in ads, on company stationery and elsewhere. A prime branding opportunity, it presents one of the biggest challenges in marketing. You want something that’s catchy, appropriate, appealing and distinctive. The tag line should say something that encourages ideal customers [...]
Read moreDoes Your Company Tag Line Pass These Five Crucial Tests?
Judging from the many disastrous slogans that state tourism boards have happily paid tens or hundreds of thousands of dollars for, even marketing professionals often use totally subjective criteria to select tag lines. Do we like it? Is it catchy and memorable? Does it make us feel good?
I suggest replacing the “feel-good” test with five [...]
Understanding Connotations in Tag Lines, Business Names and Monikers
The following closer on an email was meant to clinch my interest in an information product, but it did the opposite:
“I would love for you to experience the same kind of worldwide notoriety my clients have enjoyed for years.”
As a professional word person, I knew instantly that this expert had overlooked the negative meaning of [...]