Posts Tagged Social Media Management
Leveraging the Social in Social Media
So, social media marketing is about the conversation, not the pitch. People are starting to get that. This is a good step, but what does it mean in practical terms? Having conversations with people is nice, but the goal of a brand is ultimately to get people interested in spending their time or money on [...]
Read moreBrand management, social media marketing , Enzo F. Cesario, Social Media Management
Social Media Management: Quality Social Experiences
You’ve heard it before, here and probably elsewhere: Social media is about much more than exposure or coverage. Simply putting a friend request out and amassing a ton of retweets is not enough to achieve genuine social impact. Now there’s some additional evidence that bears this argument out: http://www.youtube.com/user/GoogleWebmasterHelp#p/a/u/2/ofhwPC-5Ub4 In short, Google officials have said [...]
Read moresocial media, social media marketing, Enzo F. Cesario, Social Media Management
Social Media Management – Watching the Chick-fil-A Cows
What can you do as a small- or medium-sized business owner to increase your reach with your customers? One smart idea is to look at what the big guys are doing. One company that is maximizing its marketing efforts online and offline is Chick-fil-A, the second largest chicken-based fast-food restaurant in the United States. They [...]
Read moreonline brand marketing, Social Media Marketing Services, Enzo F. Cesario, Social Media Management
Social Media Management – Setting Your Sights on the Right Sites
One of the most amazing features about the Web is that it allows many people to take advantage of features they did not originate. Livejournal, Twitter, Digg, Reddit and each of the many other Social Media sites were proposed and implemented with a relatively small cadre of people, yet thousands of businesses are finding ways [...]
Read moresocial media consultants, Social Media Marketing Services, Enzo F. Cesario, Social Media Management