Posts Tagged Scott Bywater
Direct Mail: Why Business Owners Don
Want to know why most business owners don’t do direct mail even though it’s probably one of the most effective marketing methods? Well, there’s two reasons: 1. It’s more difficult than e-mail You’ve got to format the letter, get it right, hire a list, send it off to a printer and a mailing house, etc. [...]
Read moreOvercome Sales Objections Fast – Just Do This
On Saturday, I went to a bike shop with my family to purchase a new bike for my son who is now so very proud that he can ride his bike. And loves going down hills and turning the pedals and getting his first taste of “having wheels.” Anyway, when we got there the guy [...]
Read moreDo You Want to Say Goodbye to Penny-Pinchers?
Before I get going on today’s rant, I have some good news. After sending out my email the other day about not recording the webinar, I received an email from one of my listeners in Penrith who had recorded it. They sent it to me. I uploaded it. And you can check it out at: [...]
Read moreBusiness Lessons from the Soccer World Cup
Ok, let’s talk about the World Cup. If anyone got up early on Monday morning to watch the match between Australia and Germany, you no doubt walked away disappointed with the end result. But full credit to the German team – they really were brilliant and obviously the deserving winners. Today I am not here [...]
Read moreMy Opinion on Google Adwords
Over the past 5 or 6 years I have made some pretty good cash-flow out of google adwords. For those of you who aren’t aware, here’s how it works. You place links on google adwords. People click on those links. Those visitors come to your web site. You convert them into customers. You make a [...]
Read moreWhy Attracting Web Site Traffic is Overrated
One of the big things which sells online is information on how to get more traffic. And while that is obviously important, I believe it is given far more importance than it should. I mean obviously it’s easy to sell. It’s the carrot, right? But here’s the thing. It’s not actually that difficult to get [...]
Read moreCan Our Dreams Be Our Teachers?
I managed to get away for a night with my wife this weekend in the beautiful Southern Highlands. Never been to Bowral before, but is that a magical place or what? Sometimes things take you by surprise. Anyway, the place we stayed was stunning. Like a heaven away from home… And during the night, here’s [...]
Read moreThe Problem With Business Planning
If you go to a conventional business seminar, you are going to get the following advice: Write a business plan Do a swot analysis A competitor analysis etc. etc. And I can see why so many people are held back from starting a business. But I have another approach. A simper approach. An approach which [...]
Read moreTake Time Out To THINK
I have been on deadline after deadline for about the last 3 weeks. Heck, I am still on deadlines today. It has been an extremely busy three or four weeks. I haven’t made time to organise my office… or plan… or anything much at all. Primarily, I’ve been working on client’s assignments. But yesterday I [...]
Read moreLessons From Sport and Alan Jones
I was flicking through the newspaper on the weekend when I came across an article about Alan Jones. The article covered a number of things, but there were a couple of things which stood out. 1. He always tries to empty his head so he is ready for the next, not the previous. And I [...]
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