Posts Tagged Paul Marshall
Online Marketing: Can You Achieve SEO with a WordPress Site?
Experts in online marketing consulting emphasize a primary goal: getting your site indexed and ranked with the search engines.
Not long ago, they would have said a blog might help you do that. They likely wouldn’t have recommended that a blog serve as your main site.
Thanks to advances in content management software, however, that’s no longer [...]
Online Marketing Consultants Say Content is King
Websites with more content rank better with the search engines. Any online marketing consultant will emphasize, however, that “more” isn’t enough. For successful SEO, your site needs a steady stream of fresh, relevant content.
Above all, know your audience. Understand what your readers want and give it to them. More content:
1. Feeds the search engines.
2. Encourages [...]
Link Building in Online Marketing: Tougher Than It Sounds
You probably don’t need to read the latest advice from the online marketing consultants to figure out the basic idea behind link building. Without links, your site won’t develop authority. Without authority, it won’t move up on the search engines. But even the most savvy online marketing consultant would have to admit that doing that [...]
Read moreLearn to Avoid Basic SEO and Internet Marketing Mistakes
Frankly, the biggest search engine optimization mistake you can make is not doing any SEO at all. It’s amazing how many people believe “if you build it, they will come.” Marketing coaching makes one thing clear. Just putting a site up on the Internet won’t get you the traffic you want or need. By the [...]
Read moreMarketing Coaching: Understanding the Basics of Page Rank
You’ve just built your website and you want to show up on the search engines. You start reading about SEO and one of the first things that jumps out at you is something called “Google PageRank.” You know about the big dog of the search engines, but what is PageRank and why is it important [...]
Read moreSanta Claus is Dead — But Internet Marketing Get Rich Scams Aren’t
Yes, Santa Claus IS really dead. Sorry for the news. And you might want to keep the kids from looking over your shoulder here for the next few minutes.
As an Internet Marketing Coach, I hear all the time from new clients how they’ve wasted hundreds to thousands on Internet get-rich-quick schemes before coming [...]
3 Key Points in Online Marketing to Avoid Tanking Your Results
With all the changes in Google AdWords and the increased competition these days, organic SEO looks more and more attractive to most of us.
The key is for your website optimization to out-perform your competition, without over spending with an online marketing consultant (or without taking up too much of your time if you’re going the [...]
How Online Marketing Consultants Can Supercharge Your Sales
Starting out it can all be so overwhelming. But it doesn’t need to be.
We have to get our products or services exactly right.
Then we have to figure out how to explain them to others through our website.
We understand the reasons people should buy what we are selling. But can we successfully explain that to our [...]
Don’t Destroy Your Online Marketing Results with Bad Website Design
So, you’ve embarked on a search engine advertising program, maybe even SEO. Whether you’re doing this on your own or using an online marketing consulting firm, there are key points to become aware of.
If you miss these, you won’t increase conversions.
What good is a Number 1 organic search engine ranking or AdWords ad listing, if [...]