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	<title>Free Information Site &#187; naming</title>
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	<link>http://www.free-information-site.com</link>
	<description>We cut through all the fluff and filler and only provide classy information that we've filtered out for you</description>
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		<title>What Science Says About Selecting the Best Business Name for Your Company</title>
		<link>http://www.free-information-site.com/2009/08/what-science-says-about-selecting-the-best-business-name-for-your-company/</link>
		<comments>http://www.free-information-site.com/2009/08/what-science-says-about-selecting-the-best-business-name-for-your-company/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 06:47:56 +0000</pubDate>
		<dc:creator>Marcia Yudkin</dc:creator>
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		<guid isPermaLink="false">http://www.free-information-site.com/?p=1652</guid>
		<description><![CDATA[High-priced branding consultants who huddle together for months to concoct a new company name would like the public to think that effective naming involves secrets revealed only to those who earned a Ph.D. in linguistics, speak 17 languages or learned advertising through working their way up the ranks at a famous-brand agency. If you turn [...]


Related posts:<ol><li><a href='http://www.free-information-site.com/2010/04/naming-your-business-five-hidden-pittfalls-of-using-creative-spelling-in-your-new-company-name/' rel='bookmark' title='Permanent Link: Naming Your Business: Five Hidden Pittfalls of Using Creative Spelling in Your New Company Name'>Naming Your Business: Five Hidden Pittfalls of Using Creative Spelling in Your New Company Name</a> <small>If you&#8217;ve ever run across the old joke that &#8220;fish&#8221;...</small></li>
<li><a href='http://www.free-information-site.com/2010/04/company-or-product-naming-7-ways-to-add-pizzazz-to-a-boring-business-name/' rel='bookmark' title='Permanent Link: Company or Product Naming: 7 Ways to Add Pizzazz to a Boring Business Name'>Company or Product Naming: 7 Ways to Add Pizzazz to a Boring Business Name</a> <small>You&#8217;re starting a new company, launching a new product or...</small></li>
<li><a href='http://www.free-information-site.com/2010/04/a-company-catchphrase-creating-a-motto-or-slogan-that-promotes-your-business/' rel='bookmark' title='Permanent Link: A Company Catchphrase: Creating a Motto or Slogan That Promotes Your Business'>A Company Catchphrase: Creating a Motto or Slogan That Promotes Your Business</a> <small>&#8220;Reach out and touch someone.&#8221; &#8220;The ultimate driving machine.&#8221; &#8220;Finger...</small></li>
</ol>]]></description>
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		<title>Frequent Mistake #3 While Naming a New Company or New Product</title>
		<link>http://www.free-information-site.com/2009/08/frequent-mistake-3-while-naming-a-new-company-or-new-product/</link>
		<comments>http://www.free-information-site.com/2009/08/frequent-mistake-3-while-naming-a-new-company-or-new-product/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 07:11:56 +0000</pubDate>
		<dc:creator>Marcia Yudkin</dc:creator>
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		<category><![CDATA[Marcia Yudkin]]></category>
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		<guid isPermaLink="false">http://www.free-information-site.com/?p=1645</guid>
		<description><![CDATA[&#8220;Your business name must be bold.&#8221; Look around the Internet, and you&#8217;ll often find this advice. Your business name must grab people&#8217;s attention. Sometimes this is a valid guideline, especially if you are in the entertainment, gadget or fashion industries. Too often, however, I see this rule lead business owners to strain for an unusual [...]


Related posts:<ol><li><a href='http://www.free-information-site.com/2009/08/the-2-most-common-mistake-in-naming-a-new-company-or-new-product/' rel='bookmark' title='Permanent Link: The #2 Most Common Mistake In Naming a New Company or New Product'>The #2 Most Common Mistake In Naming a New Company or New Product</a> <small>Most of the time, business owners and organizational marketers look...</small></li>
<li><a href='http://www.free-information-site.com/2009/08/top-mistake-1-when-naming-a-new-company-or-new-product/' rel='bookmark' title='Permanent Link: Top Mistake #1 When Naming a New Company or New Product'>Top Mistake #1 When Naming a New Company or New Product</a> <small>Bear with me, because when I tell you the number...</small></li>
<li><a href='http://www.free-information-site.com/2010/04/company-or-product-naming-7-ways-to-add-pizzazz-to-a-boring-business-name/' rel='bookmark' title='Permanent Link: Company or Product Naming: 7 Ways to Add Pizzazz to a Boring Business Name'>Company or Product Naming: 7 Ways to Add Pizzazz to a Boring Business Name</a> <small>You&#8217;re starting a new company, launching a new product or...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.free-information-site.com/2009/08/frequent-mistake-3-while-naming-a-new-company-or-new-product/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The #2 Most Common Mistake In Naming a New Company or New Product</title>
		<link>http://www.free-information-site.com/2009/08/the-2-most-common-mistake-in-naming-a-new-company-or-new-product/</link>
		<comments>http://www.free-information-site.com/2009/08/the-2-most-common-mistake-in-naming-a-new-company-or-new-product/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 04:00:02 +0000</pubDate>
		<dc:creator>Marcia Yudkin</dc:creator>
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		<category><![CDATA[Marcia Yudkin]]></category>
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		<category><![CDATA[naming]]></category>

		<guid isPermaLink="false">http://www.free-information-site.com/?p=1632</guid>
		<description><![CDATA[Most of the time, business owners and organizational marketers look for a new company name or new product name that seems to get the job done. That&#8217;s unwise because they don&#8217;t take the time to think about possible shortcomings of the name they settle on. Instead, those shortcomings emerge over time, costing them dearly in [...]


Related posts:<ol><li><a href='http://www.free-information-site.com/2009/08/frequent-mistake-3-while-naming-a-new-company-or-new-product/' rel='bookmark' title='Permanent Link: Frequent Mistake #3 While Naming a New Company or New Product'>Frequent Mistake #3 While Naming a New Company or New Product</a> <small>&#8220;Your business name must be bold.&#8221; Look around the Internet,...</small></li>
<li><a href='http://www.free-information-site.com/2009/08/top-mistake-1-when-naming-a-new-company-or-new-product/' rel='bookmark' title='Permanent Link: Top Mistake #1 When Naming a New Company or New Product'>Top Mistake #1 When Naming a New Company or New Product</a> <small>Bear with me, because when I tell you the number...</small></li>
<li><a href='http://www.free-information-site.com/2010/04/company-or-product-naming-7-ways-to-add-pizzazz-to-a-boring-business-name/' rel='bookmark' title='Permanent Link: Company or Product Naming: 7 Ways to Add Pizzazz to a Boring Business Name'>Company or Product Naming: 7 Ways to Add Pizzazz to a Boring Business Name</a> <small>You&#8217;re starting a new company, launching a new product or...</small></li>
</ol>]]></description>
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		<title>Have You Outgrown the Company Name You Started With? Renaming Tips</title>
		<link>http://www.free-information-site.com/2009/08/have-you-outgrown-the-company-name-you-started-with-renaming-tips/</link>
		<comments>http://www.free-information-site.com/2009/08/have-you-outgrown-the-company-name-you-started-with-renaming-tips/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 17:47:51 +0000</pubDate>
		<dc:creator>Marcia Yudkin</dc:creator>
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		<category><![CDATA[Marcia Yudkin]]></category>
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		<guid isPermaLink="false">http://www.free-information-site.com/?p=1624</guid>
		<description><![CDATA[Although the most common reason clients come to my company for a new business name is a stern warning letter they&#8217;ve received from a law firm charging trademark infringement, the second most common reason for renaming is that the company has outgrown its original name in some way. If this applies to you, here&#8217;s how [...]


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<li><a href='http://www.free-information-site.com/2009/08/telecom-disaster-planning-what-you-need-to-know-to-get-started/' rel='bookmark' title='Permanent Link: Telecom Disaster Planning &#8211; What You Need to Know to Get Started'>Telecom Disaster Planning &#8211; What You Need to Know to Get Started</a> <small>What if your company couldn&#8217;t use its computers for a...</small></li>
<li><a href='http://www.free-information-site.com/2009/07/changing-your-company-namethe-good-the-bad-and-the-unnecessary/' rel='bookmark' title='Permanent Link: Changing Your Company Name:  The Good, The Bad and The Unnecessary'>Changing Your Company Name:  The Good, The Bad and The Unnecessary</a> <small>Wondering whether or not to change your company name? Several...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Mistake #1 When Naming a New Company or New Product</title>
		<link>http://www.free-information-site.com/2009/08/top-mistake-1-when-naming-a-new-company-or-new-product/</link>
		<comments>http://www.free-information-site.com/2009/08/top-mistake-1-when-naming-a-new-company-or-new-product/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 01:35:59 +0000</pubDate>
		<dc:creator>Marcia Yudkin</dc:creator>
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		<guid isPermaLink="false">http://www.free-information-site.com/?p=1602</guid>
		<description><![CDATA[Bear with me, because when I tell you the number one mistake people make when selecting a name for their new company or new product, you are going to be surprised. Ready? The top mistake in choosing a name is deciding on the name you like best. That very obvious-sounding strategy is wrong because of [...]


Related posts:<ol><li><a href='http://www.free-information-site.com/2009/08/the-2-most-common-mistake-in-naming-a-new-company-or-new-product/' rel='bookmark' title='Permanent Link: The #2 Most Common Mistake In Naming a New Company or New Product'>The #2 Most Common Mistake In Naming a New Company or New Product</a> <small>Most of the time, business owners and organizational marketers look...</small></li>
<li><a href='http://www.free-information-site.com/2009/08/frequent-mistake-3-while-naming-a-new-company-or-new-product/' rel='bookmark' title='Permanent Link: Frequent Mistake #3 While Naming a New Company or New Product'>Frequent Mistake #3 While Naming a New Company or New Product</a> <small>&#8220;Your business name must be bold.&#8221; Look around the Internet,...</small></li>
<li><a href='http://www.free-information-site.com/2010/04/company-or-product-naming-7-ways-to-add-pizzazz-to-a-boring-business-name/' rel='bookmark' title='Permanent Link: Company or Product Naming: 7 Ways to Add Pizzazz to a Boring Business Name'>Company or Product Naming: 7 Ways to Add Pizzazz to a Boring Business Name</a> <small>You&#8217;re starting a new company, launching a new product or...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.free-information-site.com/2009/08/top-mistake-1-when-naming-a-new-company-or-new-product/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Does Your Proposed New Company Name Open the Door to Ridicule?</title>
		<link>http://www.free-information-site.com/2009/08/does-your-proposed-new-company-name-open-the-door-to-ridicule/</link>
		<comments>http://www.free-information-site.com/2009/08/does-your-proposed-new-company-name-open-the-door-to-ridicule/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 06:59:58 +0000</pubDate>
		<dc:creator>Marcia Yudkin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Marcia Yudkin]]></category>
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		<category><![CDATA[naming]]></category>

		<guid isPermaLink="false">http://www.free-information-site.com/?p=1601</guid>
		<description><![CDATA[People who intensely dislike your company or feel wronged by you will always find some way to complain. However, a lack of attention during the naming process can inadvertently make it easier for comedians, protesters and whiners to poke fun at your company. Before finalizing your new company name, run it by these tests so [...]


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<li><a href='http://www.free-information-site.com/2010/04/a-business-lesson-from-the-australian-open/' rel='bookmark' title='Permanent Link: A Business Lesson From The Australian Open'>A Business Lesson From The Australian Open</a> <small>Yesterday, I just lounged around&#8230; hanging out with my little...</small></li>
<li><a href='http://www.free-information-site.com/2009/08/how-to-open-up-the-lines-of-communication-and-maintain-a-healthy-relationship/' rel='bookmark' title='Permanent Link: How to Open Up the Lines of Communication and Maintain a Healthy Relationship'>How to Open Up the Lines of Communication and Maintain a Healthy Relationship</a> <small>When you start out in a relationship everything seems to...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Has Your Company Name Landed You in Legal Hot Water?  Renaming Tips</title>
		<link>http://www.free-information-site.com/2009/08/has-your-company-name-landed-you-in-legal-hot-waterrenaming-tips/</link>
		<comments>http://www.free-information-site.com/2009/08/has-your-company-name-landed-you-in-legal-hot-waterrenaming-tips/#comments</comments>
		<pubDate>Sun, 02 Aug 2009 00:36:00 +0000</pubDate>
		<dc:creator>Marcia Yudkin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<guid isPermaLink="false">http://www.free-information-site.com/?p=1532</guid>
		<description><![CDATA[The #1 reason business owners hire my company to create a new business name within a week is they&#8217;ve received a cease-and-desist letter from an attorney. Often sent by certified mail, this legal document informs you that you are infringing on the registered trademark of another company, and if you do not stop using your [...]


Related posts:<ol><li><a href='http://www.free-information-site.com/2009/08/have-you-outgrown-the-company-name-you-started-with-renaming-tips/' rel='bookmark' title='Permanent Link: Have You Outgrown the Company Name You Started With? Renaming Tips'>Have You Outgrown the Company Name You Started With? Renaming Tips</a> <small>Although the most common reason clients come to my company...</small></li>
<li><a href='http://www.free-information-site.com/2009/07/for-a-better-new-product-name-or-new-company-name-create-a-scorecard/' rel='bookmark' title='Permanent Link: For a Better New Product Name or New Company Name, Create a Scorecard'>For a Better New Product Name or New Company Name, Create a Scorecard</a> <small>Imagine being asked to judge a martial arts competition while...</small></li>
<li><a href='http://www.free-information-site.com/2009/07/changing-your-company-namethe-good-the-bad-and-the-unnecessary/' rel='bookmark' title='Permanent Link: Changing Your Company Name:  The Good, The Bad and The Unnecessary'>Changing Your Company Name:  The Good, The Bad and The Unnecessary</a> <small>Wondering whether or not to change your company name? Several...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>When It Comes to Business Names, Acronyms Are FUBAR</title>
		<link>http://www.free-information-site.com/2009/07/when-it-comes-to-business-names-acronyms-are-fubar/</link>
		<comments>http://www.free-information-site.com/2009/07/when-it-comes-to-business-names-acronyms-are-fubar/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 01:47:59 +0000</pubDate>
		<dc:creator>Marcia Yudkin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<guid isPermaLink="false">http://www.free-information-site.com/?p=1434</guid>
		<description><![CDATA[Maybe you&#8217;ll read the following sentence as it was intended, but I sure didn&#8217;t. It was the lead sentence in an article in my local business journal: &#8220;CA is a fundamentally different company than it was when I arrived two years ago.&#8221; To me, &#8220;CA&#8221; means California, and that&#8217;s how I read it. But when [...]


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<li><a href='http://www.free-information-site.com/2009/07/for-snazzier-new-product-names-use-creative-naming-prompts/' rel='bookmark' title='Permanent Link: For Snazzier New Product Names, Use Creative Naming Prompts'>For Snazzier New Product Names, Use Creative Naming Prompts</a> <small>Participants in my product development seminar recently asked me for...</small></li>
<li><a href='http://www.free-information-site.com/2009/07/the-mystique-of-numbers-in-company-names/' rel='bookmark' title='Permanent Link: The Mystique of Numbers in Company Names'>The Mystique of Numbers in Company Names</a> <small>While visiting the House of the Seven Gables in Salem,...</small></li>
</ol>]]></description>
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		<title>Is a Tag Line Absolutely Necessary Along With Your Company Name?</title>
		<link>http://www.free-information-site.com/2009/07/is-a-tag-line-absolutely-necessary-along-with-your-company-name/</link>
		<comments>http://www.free-information-site.com/2009/07/is-a-tag-line-absolutely-necessary-along-with-your-company-name/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 09:23:55 +0000</pubDate>
		<dc:creator>Marcia Yudkin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<guid isPermaLink="false">http://www.free-information-site.com/?p=1387</guid>
		<description><![CDATA[In looking through Entrepreneur Magazine&#8217;s most recent Franchise 500 issue, I noticed &#8211; and cut out &#8211; a number of ads for franchises that struck me as exceptionally well named. So clear and meaningful were these company names that they instantly conveyed exactly what the company did in an appealing way. If you saw the [...]


Related posts:<ol><li><a href='http://www.free-information-site.com/2009/07/does-your-company-tag-line-pass-these-five-crucial-tests/' rel='bookmark' title='Permanent Link: Does Your Company Tag Line Pass These Five Crucial Tests?'>Does Your Company Tag Line Pass These Five Crucial Tests?</a> <small>Judging from the many disastrous slogans that state tourism boards...</small></li>
<li><a href='http://www.free-information-site.com/2010/04/five-ways-to-make-your-company-slogan-catchy-or-your-tag-line-terrific/' rel='bookmark' title='Permanent Link: Five Ways to Make Your Company Slogan Catchy or Your Tag Line Terrific'>Five Ways to Make Your Company Slogan Catchy or Your Tag Line Terrific</a> <small>Whether you call it a company slogan, a tag line,...</small></li>
<li><a href='http://www.free-information-site.com/2009/07/avoid-these-five-tragic-tag-line-misfires/' rel='bookmark' title='Permanent Link: Avoid These Five Tragic Tag Line Misfires'>Avoid These Five Tragic Tag Line Misfires</a> <small>A tag line is the little slogan that follows a...</small></li>
</ol>]]></description>
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		<title>Changing Your Company Name:  The Good, The Bad and The Unnecessary</title>
		<link>http://www.free-information-site.com/2009/07/changing-your-company-namethe-good-the-bad-and-the-unnecessary/</link>
		<comments>http://www.free-information-site.com/2009/07/changing-your-company-namethe-good-the-bad-and-the-unnecessary/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 05:11:57 +0000</pubDate>
		<dc:creator>Marcia Yudkin</dc:creator>
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		<description><![CDATA[Wondering whether or not to change your company name? Several reasons for doing this are legitimate. Other reasons should make you stop and reconsider. Most of the time, companies that come to my naming company frantic to find a new name for their firm or for a product do so because of legal problems. They&#8217;ve [...]


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