Posts Tagged naming
What Science Says About Selecting the Best Business Name for Your Company
High-priced branding consultants who huddle together for months to concoct a new company name would like the public to think that effective naming involves secrets revealed only to those who earned a Ph.D. in linguistics, speak 17 languages or learned advertising through working their way up the ranks at a famous-brand agency.
If you turn away [...]
Frequent Mistake #3 While Naming a New Company or New Product
“Your business name must be bold.” Look around the Internet, and you’ll often find this advice. Your business name must grab people’s attention. Sometimes this is a valid guideline, especially if you are in the entertainment, gadget or fashion industries. Too often, however, I see this rule lead business owners to strain for an unusual [...]
Read moreThe #2 Most Common Mistake In Naming a New Company or New Product
Most of the time, business owners and organizational marketers look for a new company name or new product name that seems to get the job done. That’s unwise because they don’t take the time to think about possible shortcomings of the name they settle on. Instead, those shortcomings emerge over time, costing them dearly in [...]
Read moreHave You Outgrown the Company Name You Started With? Renaming Tips
Although the most common reason clients come to my company for a new business name is a stern warning letter they’ve received from a law firm charging trademark infringement, the second most common reason for renaming is that the company has outgrown its original name in some way. If this applies to you, here’s how [...]
Read moreTop Mistake #1 When Naming a New Company or New Product
Bear with me, because when I tell you the number one mistake people make when selecting a name for their new company or new product, you are going to be surprised. Ready? The top mistake in choosing a name is deciding on the name you like best.
That very obvious-sounding strategy is wrong because of several [...]
Does Your Proposed New Company Name Open the Door to Ridicule?
People who intensely dislike your company or feel wronged by you will always find some way to complain. However, a lack of attention during the naming process can inadvertently make it easier for comedians, protesters and whiners to poke fun at your company.
Before finalizing your new company name, run it by these tests so you [...]
Has Your Company Name Landed You in Legal Hot Water? Renaming Tips
The #1 reason business owners hire my company to create a new business name within a week is they’ve received a cease-and-desist letter from an attorney. Often sent by certified mail, this legal document informs you that you are infringing on the registered trademark of another company, and if you do not stop using your [...]
Read moreWhen It Comes to Business Names, Acronyms Are FUBAR
Maybe you’ll read the following sentence as it was intended, but I sure didn’t. It was the lead sentence in an article in my local business journal:
“CA is a fundamentally different company than it was when I arrived two years ago.”
To me, “CA” means California, and that’s how I read it. But when I reached [...]
Is a Tag Line Absolutely Necessary Along With Your Company Name?
In looking through Entrepreneur Magazine’s most recent Franchise 500 issue, I noticed – and cut out – a number of ads for franchises that struck me as exceptionally well named. So clear and meaningful were these company names that they instantly conveyed exactly what the company did in an appealing way.
If you saw the company [...]
Changing Your Company Name: The Good, The Bad and The Unnecessary
Wondering whether or not to change your company name? Several reasons for doing this are legitimate. Other reasons should make you stop and reconsider.
Most of the time, companies that come to my naming company frantic to find a new name for their firm or for a product do so because of legal problems. They’ve received [...]