Posts Tagged marketing
How Wealthy Salon/Spa Owners Develop The Wealth Mindset
Unfortunately for many of you like me we have come to believe some unhealthy ideas and concepts about money. We started gathering these ideas as kids and they have stuck to us like glue throughout our lives. What you don’t realize is that many of these ideas may be holding you back from being a [...]
Read moreClients Want to Visit Spas and Salons Where People Know Their Name!
I may be aging myself by telling you this story. In the 1980s there was a 30 minute TV comedy called Cheers that was about a bar with a colorful cast of regulars. The main characters were Sam Malone, the owner of the bar and a retired baseball player; Dr. Frasier – the “resident psychiatrist” [...]
Read moreKeys to Attracting Win-Win Strategic Alliances
The most potent marketing strategy for any small business owner is not a great website, or lots of Facebook friends, or a killer networking plan. The marketing strategy that will get you faster and farther than anything else put together is developing strategic alliances with other businesses so you can promote each others products and [...]
Read moreEducate Your Customers
Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential… they’ve already bought from you! Take the time [...]
Read moreHow Numbers Matter in Marketing
(Note: Actually I was going to title this article, “How to use numbers in marketing without turning into the Robot from Planet X” but that was way too long for an email subject line.) I typically write a lot more about the “human side of marketing,” because I think topics like trust, sincerity, and emotions [...]
Read moreAnswering the Question: What Makes You So Great?
The other day I was discussing marketing options with a client and she said something which took me completely by surprise. “Well, I guess I could be shameless and promote myself more when I’m doing a presentation but it’s not like I have anything special or interesting to say…” I was surprised because this woman [...]
Read moreTwitter Marketing Explored
Twitter is growing by leaps and bounds as people begin to appreciate its clean and easy-to-use interface. Twitter, at this point, does not look like one of the many flash-in-the-pan Internet applications that we have seen in times’ past. Twitter’s 140 character micro-blogging platform has gained a lot of traction, as individuals and business people [...]
Read moreYour Good Reputation and How to Market It
To make your business grow in the right way, many things have to be taken into consideration. Marketing and advertising your products and services are the most important. Without developing and implementing intelligent brand marketing and promotional strategies, it will be impossible to see an increase in you customer base. Marketing is how you let [...]
Read moreWeb Site Leverage
Ever go to a web site and find that after poking around a few pages you just click off and go to another site? Of course. It happens millions of times a day on the web. Why? Good question! This is an important one because if you can’t get people to stick around your site [...]
Read more6 Simple Ways Writing Articles Will Improve Your Link Popularity
Article writing and distribution creates free one way incoming links back to your web site. Link building in this manner increases your web sites exposure, visitors and you overall search engine rankings. By using the following techniques you can dramatically improve your web site traffic in a very short period of time. 1. Create Viral [...]
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