According to Dr. Marti Olsen Laney, introverts make up roughly 25% of the population. Yet when you look at high-IQ people and high earners, the percentage is far higher. So if you hope to capture the attention and patronage of introverts, it’s vital to downplay or avoid marketing tactics that don’t influence them to buy [...]

According to a marketing coach I know, an online business is the peachiest earning situation for introverts. She offers several valid arguments for her point: You can easily set up the business in a way that suits you; you don’t have to get dressed up to impress others in person; and you can eliminate stressful [...]

Skittish. Cocooned. Loyal. Disciplined. Introverts are those who enjoy their own company and need time alone to recharge. They may or may not be shy, but they don’t talk for the sake of talking and aren’t at their best in a loud, crowded situation. You’re more likely to describe introverts as interesting people than as [...]

Whether you’re an introvert or an extrovert, you probably have an unthinking tendency to market to people the way you yourself prefer to be communicated with and treated. If your target audience resembles you, that approach succeeds. But if your target audience differs greatly from you, you’re shooting yourself in the foot when you do [...]

An introvert is someone who needs to recharge their energy alone rather than with other people. An extrovert is someone who gains energy being with other people and loses energy being alone. These definitions come from Carl Jung, whose work formed the basis for the Myers-Briggs personality test. If you’re not sure whether or not [...]

To many people, the concepts “introvert” and “marketing” seem as incompatible a combination as oil and water. After all, marketing has to do with getting your name and your business reputation out there, and introverts are by definition inward-looking people, right? Not really. Introverts are simply folks who need to recharge their energy alone rather [...]

In a survey I conducted of more than 300 self-described introverts, over three-quarters of respondents said they could impersonate an extrovert somewhat well or very well when important business was at stake. This means being able to make small talk, to interact in a sparkly, attractive way, to remain “on” in the presence of others [...]

In my survey of more than 300 introverts, less than half were able to name a single notable person with their personality whom they consider a model of success. One respondent commented, “I guess I have assumed that if someone is successful enough for me to know of them, they aren’t really an introvert.” It’s [...]

When I surveyed more than 300 self-identified introverts, more than 70 percent agreed that it is somewhat important or very important to come across as highly social, easily conversational and maybe even a bit of a show-off to succeed in business. Like many of the other results in the survey, this seems to be stating [...]

In a survey I conducted of more than 300 self-described introverts, an astounding 95 percent said they sometimes or often felt “That’s just not me!” when reading experts’ marketing advice. To me, that shows marketing experts haven’t been sensitive to the issue of personality preferences when recommending marketing tactics. Start reading marketing advice online, and [...]