Posts Tagged Judy Murdoch
Beware the Rise of Marketing Immunity
As the owner of a small business, you are, in many ways living in what Charles Dickens called, in his book, A Tale of Two Cities, “the best of times” and “the worst of times.” It’s the best of times because information technology, and the Internet in particular, has in many ways leveled the playing [...]
Read moreMarketing that Takes Your Business to the Next Level
During a discussion about small business marketing, one owner asked me “How do you get big?” In other words, what did he need to do with his marketing to take his business to the next level. Great question because the marketing you do to take your business from $0 to $100,000 is very different from [...]
Read more5 Strategies For Creating Win-Win Guarantees
======================================= True Story: The Refund Policy Convinced Me ======================================= In 2002 I was interested in taking some classes on life and small business coaching and was trying to decide on a coaching school. If you know anything about the coaching profession, you probably know that there are tons of organizations out there offering training programs. [...]
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