Posts Tagged Judy Murdoch
How to Be in Charge (without Being a Jerk)
Earlier this year, I was working at a sales training seminar and we were on the topic of handling customer objections.
A participant who owns a massage therapy practice was asking how to best address a prospective client who didn’t want to follow his recommended course of treatment.
We then asked other audience members to share their [...]
Creating an Info Product That (Practically) Sells Itself
Last week, I was talking with a colleague about information products.
My colleague works with managers who are struggling with software development projects helps get those projects back on track.
He’s great a what he does, loves his work and has tons of great ideas for creating information products.
But he hasn’t made much progress around creating an [...]
Sincerity: the ‘Secret Sauce’ for Effective Marketing
A couple years ago, I was talking with someone who was, for me, a very challenging client. I’m all about cultivating relationships that result in opportunities to sell.
This particular client seemed allergic to cultivating relationships for reasons I never really understood.
I remember one such meeting, I was trying to explain to my client the wisdom [...]
How to Turn Casual Customers into Raving Fans
One piece of advice I’m hearing again and again is the importance of taking good care of your “core customers.” The customers who have been working with you for years, who send you referrals, and who return again and again to buy from you.
Loyal customers are vitally important during difficult economic times like we’re currently [...]
The Heart-Centered Product That Created a Billion Dollar Industry
As I wrote this article, the film, “Julie and Julia,” has so far, been a quite the summer hit.
“Julie and Julia is a light drama that tells the story of New Yorker, Julie Powell who challenged herself to cook every recipe in Julia Child’s famous cookbook: “Mastering the Art of French Cooking” within one year.
In [...]
Answering the Question: What Makes You So Great?
The other day I was discussing marketing options with a client and she said something which took me completely by surprise.
“Well, I guess I could be shameless and promote myself more when I’m doing a presentation but it’s not like I have anything special or interesting to say…”
I was surprised because this woman has singlehandedly [...]
4 Keys to a Free Product That Grows Your Mailing List
If you are selling products and services on the Internet you are probably very aware of how valuable a list of subscribers is.
Periodic, relevant information is the main way to build the trust and credibility needed for customers and prospects to take action:
to click the Buy Now button
to pick up the phone to schedule an [...]
4 Keys to Choosing the Best Affiliate Programs for Your Business
A couple weeks ago, one of my clients sent me an email with this question:
“I’ve been checking out a couple programs that say I can make lots of money by including affiliate links on my website. I could really use the extra cash right now. What do you think?”
The client asking this question is a [...]
Why You Don’t Have a Business if You Don’t Have Products
I hope the article heading got your attention.
When a mentor said this to me a couple years ago he got my attention: I felt angry and insulted!
Actually what he said was this: “Until you have products you what I consider a have a successful practice…nothing wrong with a successful practice…but you do not have a [...]