Posts Tagged Judy Murdoch
Dealing with Uncertainty in Marketing
So often a business owner will say to me that they “hate” marketing.
If you are a small business owner who “hates” marketing or even feels a sense of uneasiness when you contemplate marketing for your business, this article is dedicated to you.
====================================== Why Business Owners H8 Marketing ======================================
Once you get past the “nameless dread” business [...]
Guerrilla Marketing: About Love Not War
About four times a year I fly to Chicago and visit with my extended family which includes catching up with my “Uncle Lou.”
Uncle Lou has sold just about everything under the sun at least once during his 50-odd years in sales. He’s funny and street smart and has great stories.
Uncle Lou has a big heart [...]
Why Ker-chunk Needs to Proceed Ker-ching
This morning I was working with a client who was feeling some frustration around defining the niche for their business:
it started as “small business coaching”…
got a little more specific as “small ‘green’ business coaching”…
took a 180-degree turn to non-profit organization coaching…
and turn another 180-degrees back to “small business coaching
“Why is picking a niche so hard?” [...]
Keys to Attracting Win-Win Strategic Alliances
The most potent marketing strategy for any small business owner is not a great website, or lots of Facebook friends, or a killer networking plan.
The marketing strategy that will get you faster and farther than anything else put together is developing strategic alliances with other businesses so you can promote each others products and services.
Strategic [...]
What Marketing Do You REALLY Need Right Now?
Many small business owners I talk to always seem to be playing catch up when it comes to their marketing.
Last week when I told a small business owner that she was doing a good job with her marketing, she replied “Oh, but I have so much to do!” in an apologetic tone.
So I asked her, [...]
How to Persuade Without Really Trying
Recently, the owner of a consulting practice contacted me. In the email, she said that she needed an easier, more predictable way to find ideal prospects.
She had already tried a lot of different things but nothing worked.
So we set up a meeting so I could learn more about her situation and whether I could help.
As [...]
How Numbers Matter in Marketing
(Note: Actually I was going to title this article, “How to use numbers in marketing without turning into the Robot from Planet X” but that was way too long for an email subject line.)
I typically write a lot more about the “human side of marketing,” because I think topics like trust, sincerity, and emotions get [...]
How to Be in Charge (without Being a Jerk)
Earlier this year, I was working at a sales training seminar and we were on the topic of handling customer objections.
A participant who owns a massage therapy practice was asking how to best address a prospective client who didn’t want to follow his recommended course of treatment.
We then asked other audience members to share their [...]
Creating an Info Product That (Practically) Sells Itself
Last week, I was talking with a colleague about information products.
My colleague works with managers who are struggling with software development projects helps get those projects back on track.
He’s great a what he does, loves his work and has tons of great ideas for creating information products.
But he hasn’t made much progress around creating an [...]
Sincerity: the ‘Secret Sauce’ for Effective Marketing
A couple years ago, I was talking with someone who was, for me, a very challenging client. I’m all about cultivating relationships that result in opportunities to sell.
This particular client seemed allergic to cultivating relationships for reasons I never really understood.
I remember one such meeting, I was trying to explain to my client the wisdom [...]