One of the biggest advantages that the web offers is the relative ease of developing tools catering to the needs of a particular user set. For every ten people who want to perform a specific task, there will be ten ways for them to do it because each will have ten different needs to address. [...]
Read moreBlog creation, blog management, Blog writing, Enzo F. Cesario
One of the best ways to keep a fresh angle in blogging is the guest blogger. They can provide good content, take some of the work load off the primary blogger and can bring new perspectives and ideas that the parent blogger can follow up on in later posts as he or she sees fit. [...]
Read moreblog management, writing, Blog writing, Enzo F. Cesario
Brand-oriented blogs by necessity have to focus on a particular topic. People are coming to the blog because of the brand, and they want content related to the brand in most cases. Readers are creatures of habit, and routine is comfortable to them. A blog should put out on-topic content for the same reason it [...]
Read moreblog management, blogs, blogging, Enzo F. Cesario
People long have loved to find new and innovative uses for the most innocuous technologies and advances. In the late 19th century, “moving pictures” were a nickel-arcade novelty. Today films such as Avatar are made on budgets comparable to military-grade hardware investments. Alexander Graham Bell’s telephone could barely call from one room to another; now [...]
Read moresocial media expertise, social media management, Brand Management, Enzo F. Cesario
Blogging is held up in many circles as the epitome of the personal project. Blogs are praised for their focus on the personality of the blogger, the flexibility of the medium (text only, vlog, podcast) and the relatively limitless topics that can be blogged on. Given that the division of labor allows for the formation [...]
Read moreBlog Writing, blogs, blogging, Enzo F. Cesario
Being a subset of journalism, it is no surprise that blogging shares many traits with its parent. In particular, blogging strongly resembles the feature or editorials pages of many newspapers. Not beholden to quite the same rules of timeliness or AP style guidelines as the news sections, these sections focus on matters of personal interest [...]
Read moreblogging, writing, blog management, Enzo F. Cesario
You’ve heard it before, here and probably elsewhere: Social media is about much more than exposure or coverage. Simply putting a friend request out and amassing a ton of retweets is not enough to achieve genuine social impact. Now there’s some additional evidence that bears this argument out: http://www.youtube.com/user/GoogleWebmasterHelp#p/a/u/2/ofhwPC-5Ub4 In short, Google officials have said [...]
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Maintaining a blog is about much more than simply presenting the latest news in the life of a person or a brand. A good blog is about conveying the writer’s personality and interests to his audience. To that end, the comments section should be one of the liveliest parts of a blog. In addition, there [...]
Read moreblog management, blogging, blog maintenance, Enzo F. Cesario
According to one theory of knowledge, there are no original facts. All knowing is gained through more knowing, each fact tied to every other fact like a spider web
Read moreblog management, Blog Writing, blogging, Enzo F. Cesario
Quality is a key element in good blogging. If the material isn’t interesting, it isn’t going to be read. Of course, there are different standards of what is interesting. Some people find the day-to-day tweets of a celebrity interesting, while others can’t get worked up about anything other than a discussion over literature that more [...]
Read moreBlog Writing, blogging, Enzo F. Cesario, Quality blog content