Color effects how we perceive the world around us. It can affect our emotional and physical responses to visual stimuli, and can even govern how we interpret these stimuli. This is why color is so important in fields of graphic and environmental design, and why graphic designers, interior designers, and architects go to such great [...]

Primary Colors Of all the colors in the visible spectrum, three colors are special in that all other colors in the spectrum can be created from different mixtures of these three. These are the three primary colors. For our purposes here, the primary colors are red, green, and blue on the visible electromagnetic spectrum above. [...]

Effectively Using Colors on the Web As with any printed work or structural design, the primary purpose of (virtually) all web pages is to convey some kind of information or feeling to others. It is not surprising, then, that color should play an important role in how well this is done for web sites, too. [...]

Web-Safe Colors The idea that some colors are ‘safe’ or ‘unsafe’ for web pages was alluded in the previous posts, and we would now like to go over this idea in some more detail. Back in the ‘Olden Days’ (about 10 years ago), screens were only able to display 256 colors. Since your operating system [...]

Learning to Use the Color Wheel The color wheel introduced earlier is a very useful tool for choosing colors that combine in a way that is pleasing to the eye. Following are some ways for using the color wheel to discover the most effective color schemes for your designs. Using Analogous Colors – The Analog [...]

No matter where you go on the web, you will find nowadays that almost every web site is selling something. From individuals selling services to large corporations selling the same merchandise simultaneously sold in store chains, commerce has taken to the Internet like a fish to water, and every kind of conventional business can now [...]

Colors speak in many languages. As we verbally communicate to people in different dialects, so also the effect of colors in non-verbal communication. The best example would be the nature. Nature the creative artist has made the best ever color combinations on earth, whether it is in flowers, in butterflies or in other millions of [...]

Colors and the psychological Impact: – White is considered as the color of purity, honesty innocence and openness. The white projects the dirt and filth and it conveys the absence of all these negativity. It also represents virginity and the marriage in the USA. It is slightly paradoxical that eastern culture does not recognize it [...]

Color is an important aspect of business; don’t neglect it: The world was once a black and white world where the television had black and white programs and publications were mostly black. However it was in the 60s that all this changed to produce what we see today. Color is now considered the best means [...]