Posts Tagged company
Company or Product Naming: 7 Ways to Add Pizzazz to a Boring Business Name
You’re starting a new company, launching a new product or trying to inject pizzazz into an existing company or product that seems way too boring and ordinary. Try these 7 techniques to shape the basic facts about your business into a name with energy and zing. The examples we’ll use to illustrate the techniques are [...]
Read moreAvoid These Five Tragic Tag Line Misfires
A tag line is the little slogan that follows a business name on a web site, in ads, on company stationery and elsewhere. A prime branding opportunity, it presents one of the biggest challenges in marketing. You want something that’s catchy, appropriate, appealing and distinctive. The tag line should say something that encourages ideal customers [...]
Read moreDoes Your Company Tag Line Pass These Five Crucial Tests?
Judging from the many disastrous slogans that state tourism boards have happily paid tens or hundreds of thousands of dollars for, even marketing professionals often use totally subjective criteria to select tag lines. Do we like it? Is it catchy and memorable? Does it make us feel good? I suggest replacing the “feel-good” test with [...]
Read moreSave Time – Boost Productivity with Knowledge Base Software
Even in an era often referred to as the “Information Age”… keeping track of information can be a daunting task. Companies are moving away from traditional paper documentation for internal policies, references and documentation. We are also seeing a growing trend for companies to provide their customers access to information with online self help tools. [...]
Read more