Posts Tagged business

Maximizing Profits by Lowering Health Care Costs in an Obamacare Society

Health care costs are a growing concern amongst small and large business owners throughout America. The cost of medicine in the United States is out of control, with the average CT Scan or MRI costing thousands of dollars. Simple and complex treatments, office visits, and procedures are costing employers millions of dollars while decreasing the [...]

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Dealing with Uncertainty in Marketing

So often a business owner will say to me that they “hate” marketing.
If you are a small business owner who “hates” marketing or even feels a sense of uneasiness when you contemplate marketing for your business, this article is dedicated to you.
====================================== Why Business Owners H8 Marketing ======================================
Once you get past the “nameless dread” business [...]

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Guerrilla Marketing: About Love Not War

About four times a year I fly to Chicago and visit with my extended family which includes catching up with my “Uncle Lou.”
Uncle Lou has sold just about everything under the sun at least once during his 50-odd years in sales. He’s funny and street smart and has great stories.
Uncle Lou has a big heart [...]

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Do You Want to Say Goodbye to Penny-Pinchers?

Before I get going on today’s rant, I have some good news.
After sending out my email the other day about not recording the webinar, I received an email from one of my listeners in Penrith who had recorded it.
They sent it to me. I uploaded it. And you can check it out at:
http://www.scottbywater.com/rightcustomers
Of course, you [...]

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Business Lessons from the Soccer World Cup

Ok, let’s talk about the World Cup.
If anyone got up early on Monday morning to watch the match between Australia and Germany, you no doubt walked away disappointed with the end result.
But full credit to the German team – they really were brilliant and obviously the deserving winners.
Today I am not here to talk about [...]

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The Better Mousetrap Myth

Most people think the value lies in the thing…the new gadget the book the newsletter the course.
That if they simply build a better mousetrap, they’ll find overnight wealth.
But it’s simply not true.
After all, if that was the case every inventor of a brilliant new product would walk into overnight riches.
So what is it that really [...]

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Razor Blades And The Marketing Slippery Slide

On Friday, I made a mistake which probably cost me a thousand dollars or more. That’s right. I gave you the wrong number to call to listen into the replay of my teleseminar about getting more customers last week.
Now when people are ready to take the next step with you, it is always a big [...]

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A Business Lesson From The Australian Open

Yesterday, I just lounged around… hanging out with my little boy most of the day. Having breakfast, playing with leggo, pulling “The Bear With the Big Blue House” out of the cupboard and watching that.
And playing with his mini-pool out in the backyard and let him splash me, water the plants and slide down the [...]

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Business Turnaround: Reorganize Your Company and Focus on Its Profitable Areas

After you have determined the root cause of your company’s problems, you must now reorganize to make your company profitable. All companies have strengths and weaknesses, and it would be wise to recognize which areas are assets to you and which need improvement.
Identify Assets and Liabilities
A good business turnaround plan would have you determine how [...]

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A Confession From Barack Obama

One of the big mistakes many business owners make is coming across as if they are perfect and have no faults.
But here’s the problem with this.
Perfection doesn’t endear you to anyone.
And everybody knows it’s false.
Think about the people you know well: they have fears, they have insecurities, they have emotional issues.
Heck, I sure do.
So when [...]

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