Every good business person knows that relationships need to be nurtured. That is why it is important to conduct follow up communications with your business contacts. Even if you operate primarily on the Internet, you can still make great use of the same combination of follow up techniques used by the brick and mortar guys [...]

Just as offline marketers use physical gathering places to connect with their peers, you can do the same thing with your fellow Internet marketers. In fact, many of the same venues will work just as well. Here are some suggestions on how to meet up with other marketers who are Internet based. Sign up to [...]

One of your most important offline marketing tools is the use of your name card. Also known as a calling card or a business card, the name card presents a great way to leave something behind after you have moved on to another location. There are a few tricks to keep in mind if you [...]

Elevators speeches are all the rage today. Everyone from clerics to corporate executives make use of this verbal tool. The essence of an elevator speech is to be able to articulate a complete concept quickly and succinctly in no more time it takes an elevator to navigate the distance between five or six floors without [...]

One of the most common mistakes that Internet marketers make is to assume that every last thing they do must be online. Wrong! Offline networking can be a very helpful resources when it comes to building your online empire. Here are some examples of how devoting some time to networking offline using traditional networking tools [...]

If your prices are not perfect you will not get anywhere even if you have the greatest product/service in the world. Internet firms employ three primary pricing strategies- POPS, CAPS AND VAPS. If they are properly implemented, they can just help the firms gaining an advantage over the rest. (POPS ) PHYSICAL OBJECT PRICING STRATEGY, [...]

Pricing of a product based on its value judgment is extremely important. Customer preferences, product benefits, company image, convenience and product quality are subjective criteria that will help an organization understand the customer’s perception of the value of its product or service. What customers want is vital. Are they saving money or time by purchasing [...]

The days when men swore by Gillette, and women didn’t look beyond Guerlain are long gone. There are rarely any monopolies in the world market, and every product in the economy has a competitor, a substitute that is constantly trying to outdo the other. The most common basis for competition seen in such multi-product markets [...]

Pricing is certainly one of the most important factors of your marketing mix strategy. Correct pricing can make your product a hit or a failure in the market. The factors that have to be kept in mind when marketing your product are the following: It has to be of superior quality It should have features [...]

Pricing of goods is difficult. No single determinant magic formula exists that will decide the best price for one’s product. There is no simple strategy but one can take certain measures to make more effective pricing policies. It is difficult to be certain about pricing decisions, one can only rely on ones own judgment. But [...]