Posts Tagged Building Brand Identity
Building Brand Identity – Tag, You’re It
Taglines are difficult things to pin down. Some taglines have a certain force, a certain efficacy that makes us remember them years or even half a century later. The best ones even stick in our minds long after everyone has forgotten what they were originally for. “Reach out and touch someone” remains a well-known expression [...]
Read moreBuilding Brand Identity: The Shining Success of Penny Arcade
As brands go, few are as successful as Penny Arcade. Begun in 1998 as a web comic focused on videogame culture as seen through the eyes of the writer and artist, it has grown into a cultural touchstone and an example of how a brand can develop from humble roots into a true powerhouse. Penny [...]
Read moreBuilding Brand Identity – New Tools Demand New Methods
Military students often learn of a certain mistake that a commander can make: fighting last year’s war with this year’s tools. The lesson is that it may not work to use the newest techniques and technologies as a way to do the same old thing more effectively, when the answer instead might be using new [...]
Read moreBuilding Brand Identity – Marketing With Twitter
Twitter, the net’s networking success story, is intriguing and intimidating because of its message limitations: they can be 140 characters, and no more. This is to say; each message sent on Twitter can be no larger than the previous sentence. Not an additional letter, space, period or dash can be added. These limitations have proven [...]
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