Posts Tagged branding
Me-Too Branding and the Dearth of Creativity
Nothing new under the sun, good writers simply steal well, homage, pastiche, parody, satire… the assorted excuses that come up for shamelessly ripping off other advertising ideas may as well be named Legion, for they are certainly many. Emblematic of this phenomenon is the Mac/PC ad format. The initial idea was clever enough
Read more5 Reasons to Hire a Ghost Producer for Your Video Content
The principle known as the division of labor argues that when people have sufficient resources available, they begin to specialize in different tasks, allowing more complex and profitable work to be done. The industrial revolution was based on this principle – as machines were provided that reduced the number of farmhands needed to grow crops, [...]
Read moreBrand Awareness and the Fundamentals of Brandcasting
For a company to become well known in the online world, you might think that they would have to spend a large amount of money. While marketing budgets of leading companies are extensive, many effective online branding strategies can easily be achieved with nothing more than creativity and determination. You have a good brand if [...]
Read moreOnline Branding – the Basics
The term “brand” has been around for many years and can be used to refer to a company name, a product name, an advertising campaign or a logo. Branding is used to create an emotional attachment to a product or company. It can also create a sense of perceived higher quality or value. In internet [...]
Read moreWrite a Book and Catapult Your Company to New Heights by Branding Yourself As an Expert
Taming the recessionary tiger is not as difficult as you think. Forget the old patterns of spending big bucks to buy advertising or blast postal mailings to thousands of possible buyers. The dollars aren’t there to spend in a broken economy. Today every penny has to count, and that happens only when you define your [...]
Read moreBusiness Advertising and Branding: What Online Tools Are Effective?
Marketing has always been an essential element of business – both back in the day when brick and mortar stores and mail order businesses were the only options and now that the internet has become so central to so many people’s lives. Business advertising – along with many businesses as well – have gone online [...]
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