Posts Tagged Bill Platt
A Hard Look at PPC, Click Fraud and the Alternatives
With the creation of the Overture and Google Adwords systems, many webmasters believed they had finally hit the mother lode. It was no longer necessary for small online businesses to invest large amounts of money into Search Engine Optimization (SEO) services to gain high search rankings in the natural search results. Even webmasters committed to [...]
Read moreWho Else Wants to Know How-To Write an Effective Advertisement?
Webmasters struggle everyday with the question of how they should advertise their website. There are so many advertising venues; it is hard to know which is the right venue or the right combination of advertising venues. The answer to this question is actually simple. The right venues are the ones that allow you to earn [...]
Read moreBook Authors: How To Sell More Books And Get Your Publisher Active
It is an unfortunate reality that most people who write books believe that their publisher will always put their best foot forward, to promote their book. In the real world, it does not quite work that way. Let me put this in perspective for you. THE PROFIT-LOSS EQUATION IN BOOK PUBLISHING It is a financial [...]
Read moreThe Death and Resurrection of Quality Content
No matter where you go online, you are bound to find someone complaining about the quality of content available online. When we want to find information that answers our questions for us, the last thing we want to do is to land on a MFA (Made For Adsense) website with questionable content. And yet, many [...]
Read moreCutting Through The Information Overload: Grab Your Readers’ Attention With a Great Title
As avid readers, we have trained our brains to scan the headlines looking for something that might suit our desires… This article will give you a solid understanding of how to grab your readers by the eyeballs and get them to open and read your articles… You Have Only a Split-Second To Make A Good [...]
Read moreArticle Marketing Tips: How Consumers Read Your Articles
If you are an article marketer, or you have entertained the possibility of writing articles, then keep reading… In this article, I define the Six Essential Elements of writing articles that generates traffic and produces sales for your website… It will all begin to make sense to you when you step into the shoes of [...]
Read moreWebsite Traffic Generation: Winning the Love of the Traffic Fairy
For a number of years, many online marketers honestly thought that the only thing they needed to do to be successful online was to “build a website, and the buyers would come to them.” They had heard all of the success stories from people, who claimed that they had simply built a website, and people [...]
Read more4 Step Checklist For Online Marketing Success
Many online business owners want to make the process of developing a successful online business harder than it needs to be… The truth is that a simple 4-step checklist can lead anyone to online profits: 1. Create or Tweak your Offers; 2. Get Traffic — Attract Targeted Visitors; 3. Analyze Results; and 4. Repeat Steps [...]
Read moreCracking The Article Marketing Puzzle
Article marketing is one of those topics that always seems to generate a lot of conversation in forums and marketing discussions… Online marketers are generally split into three camps, when it comes to arguing the effectiveness of article marketing as a promotional method… Camp One swears by article marketing, as an integral and essential part [...]
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