We’ve previously discussed the Web’s amazing tendency to take very good ideas and adapt them to techniques largely unrelated to their original intent. Nowhere is this more currently prevalent than in the realm of Social Media Networking. SM sites were intended to allow people to present a profile and keep in touch with interested parties. [...]
Read moreBuilding Brand Identity, social media consultants, Enzo F. Cesario, Online Brand Management
One of the greatest strengths of the Web is that it gives everyone with a connection the ability to publish content, period. Anyone can register domain names and build attendant webpages, often for what amounts to a pittance. Some domains cost as little as ten dollars to register, or less if the buyer wishes to [...]
Read morebranding, Building Brand Identity, Enzo F. Cesario, Online Brand Management