Posts Tagged Online Brand Management
Building Brand Identity – Monitoring the Numbers
Metrics are an important part of any online branding and advertising strategy. Suppose a site gets an average of 1,400 views per week. What does that mean? For a small blog that updates once or twice per week, with an average ad revenue of, say, a half cent per view, this might seem all right. [...]
Read moreBuilding Brand Identity: How Wikipedia Defines Branding Success
It is instructive and inspiring to take a look at the people who have succeeded in your field. Whether it’s an attempt to learn from their mistakes and victories or just a pause to reflect on the admirable accomplishments of another, studying the work of those who’ve set the benchmark can inspire reflection and spur [...]
Read moreBuilding Brand Identity – Five Reasons Your Blog Needs a Ghostwriter
A ghostwriter is any writer who creates content for a project that will be presented under another name. As you are traveling in a bookstore, you might marvel at the sheer volume of works certain names such as Tom Clancy put out. In many cases, these books weren’t written by a single writer but rather [...]
Read moreOnline Brand Management – Follow the Tweeter
No one with any degree of sanity can safely dismiss the impact of Twitter. Everyone of note is using it, as are about half the people who aren’t of note. Most of the latter category are either watching the people who are of note, or doing their best to become one of them. Other social [...]
Read moreIn Their Own Way: Stories of Online Branding Success
One of the most important elements of any venture is inspiration. Humans like to have heroes or idols to look up to, people to examine and hold up as the best examples of success. It is reassuring on a very basic level to be able to point to someone and say; “They did it, so [...]
Read moreBuilding Inroads: the Inclusive Path to Branding
The traditional model of brand building has been largely dictated by the technology available. When the means of communication was paper, the picture advertisement dominated, and gave rise to the clever slogan. The slogan developed into the jingle with the rise of radio, and the advent of television allowed the creation of the commercial. All [...]
Read moreHow to Avoid Four Surefire Ways to Kill Your Brand
There are no guarantees of success when developing a modern brand. There is no switch that will pour out money, there are no stunts that will automatically create attention, and there is no how-to manual that, if assiduously followed, will assure your brand’s place in the annals of the great Internet legends. Brands are driven [...]
Read moreOnline Brand Building By the Numbers
In the process of building your company’s online brand, you’re going to have to deal with a veritable ton of information. We have discussed how the practice of Web Analytics can quantify all manner of data such as number of users, the location of visitors, and changes over time, all intended to allow you to [...]
Read more