Email Follow Up Strategies
Of course this would not be the end of your contact with them. If the prospect
still hasn't purchased the first affiliate program you're promoting that's OK.
Don't go breathing down their necks telling them to purchase from you or else.
The lifetime value of a prospect is a lot more then just a one off sale.
That's why for this very reason, you selected three affiliate programs to
promote. Instead of trying to get the prospect to buy the one product over and
over again, offer them something fresh. With this in mind, I recommend offering
them a residual income affiliate program, like a membership site.
Create another report and start all over again. An Opt-in list is a continues
funnel of money.
Of course, when people purchase from you, they should be taken off the prospect
list, and added to your customer list. This list is your most important asset.
It's 10 times as important then your prospects list because these people showed
they were willing to buy from you.
Some affiliate programs don't allow you to see the email addresses of people who
buy from you, so that's why when you're giving away your special offer in
conjunction with your affiliate program, you ask them to send you an email when
they have purchased, then you will give them what ever bonus you were offering.
(Remember, when your prospect buys something from you, they become a customer,
so do not forget to take them off your prospects list.)
With these people, you will want to give them other special deals not available
to your prospect list. The first email sent to them should be thanking them for
their purchase, and letting them know how they can receive their free bonus and
how they can contact you at anytime.
The second email sent to them should be sent a few days later giving them
another free bonus they were not expecting. I love it when people do this for
me, and I suggest you do this for your customers, because that's what they are,
they are your customers.
The third email you send them should be sent out about 7 days after they
purchase from you. This email should offer them a backend product, for instance
your residual income affiliate program. If you can, see if you can talk to the
affiliate program manager and get a special discount rate on the product, or
maybe the first month for $1, just for your customers. I doubt any affiliate
program manager would reject a sure fire way to make even more money.
In the mid to long term, this will build a nice on going lifelong income for
you.
About 7 days after your third email was sent, send them another discount
product, but make sure this product is in the high commission range. This is
where you will make most of big incomes from.
You will earn a decent income with smaller sized commissions, but when you start
selling larger priced affiliate programs when you already have a list of
contacts, it becomes a very large automated income.
The information business is truly the best business to be in. I get excited when
I'm writing books and thinking about the possibilities. It's great meeting new
people and making new friendships.
Make sure you keep in contact with your customer base and offer them free
reports and other special offers every month or two. Just make sure you don't
over do it.
There are not too many autoresponders that can handle this sort of work load for
a cheap price, however, I have found one that will do this and more. It's called
Aweber.com and you can get a free trial for 30 days. Then after that it's only
$19.95 per month. They give you unlimted autoresponders and other great options.
You wont find anything else like it. If you're after a residual income affiliate
program to promote, I recommend these people.
Considering you have no web hosting bills like nearly everyone else on line, you
can afford to pay a little bit more for your autoresponder.
Now how many businesses do you know of that can run on a $19.95 investment only
every month?
If you really want to keep generating income constantly, you could produce free
reports every month, and advertise them to your current list, while still
advertising your first affiliate program report. Imagine having an around the
clock sales machine sending out free reports to thousands, while promoting your
affiliate program's and building a name for yourself.
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