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So, social media marketing is about the conversation, not the pitch. People are starting to get that. This is a good step, but what does it mean in practical terms? Having conversations with people is nice, but the goal of a brand is ultimately to get people interested in spending their time or money on the brand, after all. What does having this conversation accomplish, and just how does a brand use that conversation to get the critical conversion from conversation to customers?
The Key Thing: Customer Investment
Just about everyone’s familiar with the smart and trendy Mac commercials. They’ve been seen, redone, spun off and parodied just about to death, and will stand as icons of excellent advertising. But think about it
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