My online associates frequently give me a hard time, trying to convince me that I give away far too much free information… They tell me that I should keep more of my more profitable strategies to myself — well, at least between us anyway… LOL
When I share many of my online marketing strategies with my business associates, they pat me on the back and tell me how clever I am… A few weeks later, they always report back that the new tip or strategy that I had shared with them is working and now making them money…
I will be honest… I do keep some of the best stuff for my own use… But, I am a giving person, and I do share a lot of what I learn…
Many people would prefer that I share only with them… But, if I were really to keep the information to myself, I don’t think that I will be sharing those strategies with my online acquaintances either…
The Real Reason I Share My Cutting Edge Strategies In Public
You may be shocked at what I am ready to tell you now…
I share these things with the public to build my reputation as a purveyor of excellent information…
I do not worry that my technique will soon produce fewer profits for me and my online associates…
What? Me worry?
I am not the least bit concerned that the gold nugget that I am going to share with you today will lose its effectiveness, over time, because I told it…
Why should I worry?
The truth is that I know that better than 99% of the people that I share this information with will read it, tell themselves that it is a brilliant idea and strategy, and then they will never do a darn thing with it…
“You can lead a horse to water, but you cannot make him drink…”
I know from past experience that I can give away all of my best ideas and most people will never do anything with them…
My favorite success adage is that “You cannot push a rope…”
Google External Keyword Tool
I am going to show you by example how this works…
It starts with the Google External Keyword Tool, which can be found at: https://adwords.google.com/select/KeywordToolExternal
Just type Google External Keyword Tool into Google, and it is usually the first search result…
There is a link in the upper right hand side of the page that reads “Previous Interface”… Click on that link…
When the old interface loads, insert a keyword into the keyword box and the captcha, then hit Submit…
In the old interface, there is a drop down box, just above the suggested keywords and to the right… Click the down arrow and load the column, “Show Estimated Avg CPC”…
In the new interface, add your base keywords and hit Search… When the keyword suggestions are given, click the box that says Columns in the upper right hand side of the results… Then check the box that says, Estimated Avg. CPC and hit Save…
Once you have all of the necessary columns loaded into the search results, you are going to pay close attention to two columns of data:
1. Estimated Avg CPC; and
2. Local Search Volume or Global Search Volume.
What To Look At In The Keyword Search Results
I picked “flowers” as my initial keyword query…
The most expensive Avg CPC (Cost Per Click) is “flower delivery” at $9.02 per click… The second most expensive is “flowers” at $6.20 per click…
The phrase “flower delivery” generated approximately 1.2 million search queries in June of 2010… “flowers” generated the highest search volume, with 37 million search queries…
A Better Google Adwords Strategy
Here is where things start getting exciting… Although it is kind of tough to get excited by facts and figures…
Between “flowers” and “flower delivery”, there are another six keyword queries in the Monthly Search Volume column…
Here are those search phrases:
1. florist – 7.5 million queries – Avg CPC $3.43
2. floral – 7.5 million queries – Avg CPC $2.07
3. bouquet – 4 million queries – Avg CPC $0.87
4. florists – 2.75 million queries – Avg CPC $4.31
5. bouquets – 1.5 million queries – Avg CPC $1.23
6. wedding flowers – 1.2 million queries – Avg CPC $1.23
Has it hit you yet?
Let me lay it out for you…
These six keywords by themselves generate an average search volume of 24 million searches a month… Granted, it is not the same volume as “flowers” by itself, but it is close to that number…
AND the average CPC on the set of six is $2.17…
Are you with me yet?
For what people pay to get the click for the word “flowers” by itself, you could rank for six different keywords and get nearly three times as many clicks for the same amount of money…
Against the most expensive keyword in the bunch, “flower delivery”, you can get exposed to nearly 20 times as many people and be able to get four times as many clicks for the same money invested…
Let The Silly People Wrestle Over The More Expensive Adwords
Those marketers who think that paying $6.20 and $9.02 for each click on “flowers” and “flower delivery”, respectively, are going to make less money on sales conversions than you will, because they are paying 2.85 to 4.15 times more than you are for their traffic…
Let the silly people fight over those high traffic and high value keywords; let them flush their profits down the toilet, while you get that “less valuable” traffic that may convert at a smaller percentage, but will still generate more profits than the big keywords…
In my buddy’s case, he is in a market where people are paying $13 per click on the top three keyword queries… I advised him of this technique, and now he is paying an average of 25 cents a click to get access to a volume of search queries that combined is five times larger than the search volume for the top three search queries…
Not only does my buddy laugh hysterically when he pays his Adwords bill, but he laughs like Santa Claus, “Ho, Ho, Ho…” whenever he balances his books at the end of the month…
He laughs every month, nearly as hard as my wife does, when I tell her that the reason she married me was that I was the best looking guy she had ever dated…
I can hear her laughter echoing in my head right now… Make it stop…
…
We teach the Basics of online marketing and Cutting Edge Techniques used by professional online marketers, to develop lead generation systems and new businesses. Our Online Marketing Bootcamp training is geared for new online marketers, network marketers and offline business people looking to go online. http://www.BestBusinessNetwork.com/OMB/ Author: Marty Bradfield
Read more articles written by Marty Bradfield
Related posts:
- My Opinion on Google Adwords
Over the past 5 or 6 years I have made some pretty good cash-flow out of google adwords. For those of you who aren’t aware, here’s how it works. You place links on google adwords. People click on those links. Those visitors come to your web site. You convert them... - Supercharge Your Internet Marketing Using the Improved Google Keyword Tool
As an Internet Marketing Consultant, I know that whether using pay-per-click (PPC) or organic search engine optimization (SEO), the process begins with our research keyword. This is true whether you’re doing your work yourself or working with an SEO Consultant. The search engine ranking for our chosen keywords consumes us,... - The Best Online Marketing Strategy
Tips for Starting a New Online Business One of the biggest mistakes that many businesses online and offline make is that they do not have a plan for success. Even though it is an online business, you should still have a business plan and you should have a search marketing... - Article Marketing: A Great Strategy To Promote Your Business
Promotion is an important part of any business; you need to let potential customers know about you and your product. Article marketing is a strategy that will increase your exposure to the people who will want to buy your product or service. Articles written about your industry will help to... - Are You Paying Too Much For Traffic? Increase Clicks 40-Fold With This PPC Strategy
In any business, if you can reduce your effective advertising expenses, you will increase your profits. Many business owners will opt to push the additional savings into more advertising, and if you are utilizing the information described in this article, you could feasibly increase your paid traffic by 40-times, with... - Critical Steps to Successful Sales Lead Generation in Google
Some website owners are more frustrated about Google optimization than for other search engines. They feel it is harder to perform search engine optimization for Google. Whether you are making direct sales from your website or sales lead generation (or both), optimizing for Google doesn’t need to be that hard.... - 10 Steps To Top 10 Rankings In Google
Most webmasters go totally “gaga” for top 10 rankings in Google. And for good reason, Google is the most dominant search engine on the net and will deliver the largest amount of traffic. Even those webmasters who are fortunate enough to get No. 1 rankings for their keywords in all... - How To Reverse Engineer My #1 Google Rankings
To many online marketers, getting a #1 listing on Google for your target keyword phrases is “heaven.” It does lead to many times more traffic than being even #2 or #3. If you’re not on the first page of Google, you may as well forget getting any significant traffic in... - New Search Engines – Can Anyone Beat Google?
Can any new search engine beat Google, probably not, mainly because Google isn’t going anywhere but up. It is the dominant search engine with around 72 percent of U.S. online searches and its percentages are much higher in other parts of the world. (Source: Hitwise) However, there are some serious... - Answering the Question: What Makes You So Great?
The other day I was discussing marketing options with a client and she said something which took me completely by surprise. “Well, I guess I could be shameless and promote myself more when I’m doing a presentation but it’s not like I have anything special or interesting to say…” I... - What Makes Online Games more Fun?
There’s never been a bigger time for games – specifically online games, than right now. The fact that people have always enjoyed the competitive and mentally stimulating nature that a game can provide is just a part of the reason. What makes it so compelling via the Internet is that... - How Online Marketing Consultants Can Supercharge Your Sales
Starting out it can all be so overwhelming. But it doesn’t need to be. We have to get our products or services exactly right. Then we have to figure out how to explain them to others through our website. We understand the reasons people should buy what we are selling.... - Two Sides of the Sandbox – Getting Stuck and Unstuck on Google
The mysterious “Google Sandbox” has been a hot discussion topic for search engine optimizers since the phenomena was first noted and named in late April 2004 (http://forums.seochat.com/t9919/s.html). Since then, ideas on the function, scope and even existence of the sandbox have been a mainstay in SEO and Google related forums,... - How Many Links Does It Take To Get To The Middle Of Google Page One?
Everyday it seems, people are asking me the optimum numbers of inbound links they need to acquire for their website in order to rank well in Google. My answer is going to seem a little flip, but it is the honest, best answer. Answer: You need more inbound links –... - The Photocopier,The Firewall and Google
China, following on from its censorship of the Internet, has identified photocopiers in Tibet as a potential threat to the state. Fearing what BEIJING may class as demagogic machinations, a new law has been introduced that requires the owners of printing and photocopying shops to obtain a permit. They will...