One of the increasing trends we are seeing in today’s travel scene is the changes in spending patterns in parents with young children. This article presents the case for increased catering for children in luxury resorts and five and six star accommodation.
With shifting patterns of wealth, demographics and social structure, we see a change in the holiday patterns of young hip parents with little kids. No longer content with the standard everyday budget motels and caravan parks their parents, the baby boomers, the not-so-young gen X urban elite are taking to the skies and the resorts in style, and bringing the kids!
Children are now the fashionable accessory for the new wealthy urban elite dominated by the internet media. As family size shrinks, divorce rates soar, and women have babies later, vacation time is a precious commodity. While maintaining an ongoing high profile career, the demands of time pressure mean that families have less time to holiday together, more cash, and subsequently demand better service, higher level of facilities and real quality in their travels.
This is a trend which Hoteliers, marketers, airlines would be very courageous to ignore. Mothers days lunches in leading luxury hotels in major cities such as the Four Seasons in Sydney are hosting a childcare package with DVDS, kids’ party food, biscuit decorating in a posh room adjacent to the main dining area where parents can happily quaff expensive French Champagne for hours and hours while the kids are entertained. Cost to implement- practically nothing. Price for the adults
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