I was flicking through the newspaper on the weekend when I came across an article about Alan Jones.
The article covered a number of things, but there were a couple of things which stood out.
1. He always tries to empty his head so he is ready for the next, not the previous.
And I think that’s an important point for us as business people and entrepreneurs. Forget about the past, focus on the future.
Of course, we need to learn from our mistakes. But it’s all too easy to end up stuck in the past… thinking of the mistakes you have made… the money you lost… the things which went wrong… etc.
But where you focus your attention is where you will get results. So the only place to focus really is on what you want.
And we need to empty our minds from all of the other B.S.
Anyway, here’s the second point he made which I thought was quite powerful.
It’s about sport…
2. “It teaches you that you can’t argue with the scoreboard. It teaches you that you can’t always win, that you’ve got to learn how to lose. You learn to play by the rules, respect the other fellow and learn how to accept adversity and disappointment.”
Now doesn’t business do the same thing.
The scoreboard is how much you are making: That means no excuses, because the only thing that counts at the end of the day is the scoreboard. It doesn’t matter if you just lost that sale, if you should be doing better, the scoreboard tells the final story.
Just like in soccer, if you miss the goals by even a cm, it’s no goal vs. a big goal. And the scoreboard doesn’t argue.
And that’s why we always need to be improving ourselves.
What’s more, we can’t always win in business, can we?
Sometimes we implement a marketing campaign and it totally flops. Sometimes we have multiple losers and that’s okay.
You can’t always win. But you can always keep playing… going back for more and more to put it over the line.
And you’ve got to learn how to lose: I think the answer in the business world is to accept your losses, learn from them and move onto the next.
Adversity and disappointment comes with the territory.
In fact, business can be compared to one big ball game.
But the problem is most people don’t know the rules to the single most important element to success: getting customers.
They try to cold call instead of attracting new customers via magnetic methods such as those you’ll find at http://www.morecustomersmadeeasy.com
And they try to write pretty ads (or worse still, ads with their company name on top) instead of mastering the art of creating ads that sell such as those you’ll find at http://www.copywritingthatsells.com.au/cashflow
Remember, the greatest athletes know all the tricks.
The best soccer players… rugby league players…Australian Rules players and teams have advanced plays which give them an unfair advantage over the average team or player.
Everyone knows the basics. But the key to being a true master is to take the mastery of your craft to another level.
…
For quick results, you’ll want to get your hands on this leading direct response copywriter‘s ebook “7 Ways To Get More Customers” at http://www.copywritingthatsells.com.au/ Scott Bywater shows you how to get all the customers you need in just 60 days. This popular ebook has been downloaded by over 8,247 business owners over the past five years. Packed with information, this ebook will show you copywriting and marketing strategies which could have you getting new clients within just a couple of days.
Read more articles written by Scott Bywater
Related posts:
- SEO Lessons from Local Businesses
More than once in the six years that I have been providing SEO services for websites, I have had the opportunity to discuss with individual business owners their search engine optimization needs. Now and again, I run across an individual business owner who is quick to say that SEO is... - Lessons from Authentic Marketing
I’ll be honest with you from the get-go: I cancelled the Focus on Marketing class. Although some of you stepped forward to take me up on the haggling, the class wasn’t full, and it didn’t feel right to me. I want to explain my experiences here, because this is of... - Business Lessons from the Soccer World Cup
Ok, let’s talk about the World Cup. If anyone got up early on Monday morning to watch the match between Australia and Germany, you no doubt walked away disappointed with the end result. But full credit to the German team – they really were brilliant and obviously the deserving winners.... - A Few Timely Lessons in Simple Living
Planning for a money emergency takes plenty of forethought. It is best to start to plan now rather than need to scramble to come up with the cash when the need is greatest. Adapt some strategic thinking. Reprogram your mind now to become a saver Simple living yields simply millions... - Lessons in Business Naming from Newspaper Headlines
Two headlines in the “Home” section of my local newspaper caught my eye the other day: “Natural floors can be knotty and nice” and “Serving cheese with ease.” Both headlines involve enjoyable wordplay of the sort that could easily figure in business names or tag lines. I can imagine “KnottyandNice.com”... - Lessons About Tattoo Removal From A Practicing Dermatologist
My brother has been a dermatologist for about 20 years. During his time in practice, he has had his share of patients coming to him for advice about their tattoos. Although he never shares the names of his patients because of confidentiality laws, he is able to relay many stories.... - Curing Versus Healing
On Thursday night, I had some really bad back pain. So on Friday I went to my chiropractor. No big deal she said… cracked me a few times… and sent me on my way with the thoughts… “Just come more often to get your maintenance.” Now while I was there... - A 3 Minute Mistake Which Could Cost You Thousands
I was at a local restaurant last week with my wife. Now I frequent this restaurant often. And could easily spend $1,000 a year with them. Plus I’ve referred them three or four customers who have come to that restaurant as a result of my recommendation – the food is... - A Confession From Barack Obama
One of the big mistakes many business owners make is coming across as if they are perfect and have no faults. But here’s the problem with this. Perfection doesn’t endear you to anyone. And everybody knows it’s false. Think about the people you know well: they have fears, they have... - The Ox and The Fly
I woke up today with a stuffy nose. A tickle in my throat and feeling less than 100%. It seems I’ve come down with a cold. Which is good in a way – as it explains why I’ve been a bit off centre the last few days. And it’s bad... - Do You Want to Say Goodbye to Penny-Pinchers?
Before I get going on today’s rant, I have some good news. After sending out my email the other day about not recording the webinar, I received an email from one of my listeners in Penrith who had recorded it. They sent it to me. I uploaded it. And you... - Follow The Experts Who Do What They Teach
As I’m sure that you realize, not all online marketing experts are the same. Some are only interested in your money, and they know that the quickest and easiest way to get it is to sell you “the dream.” Many so-called experts have never done what they teach. They come... - The Missing Element
to touch on a really important point most people (including myself, until recently) don’t get. You see, I’ve always thought the most important aspect of business was marketing. And I still believe that. For instance, I was having dinner with my extended family last night and they were talking about... - How To Cope Better When Crappy Stuff Happens
Sometimes stuff happens that we don’t expect. And it happened on two occasions over the weekend: Occasion #1: The Australian Rules Grand Final Who would have expected a draw? An amazing result which was unexpected and some people were extremely upset about. I mean… coming back the next week to... - Using Sales Strategies That Stand The Test Of Time
Here are a few sales strategies that will stand the test of time and you can apply it to any business you are in: Find Only People Who Want Your Wares This is a very simple mindset that most salesmen fail to understand. If you want to sell and you...