Every new technology adopted widely by society brings about a number of new opportunities. The movable type printing press created affordable print information, the telephone and radio created the concept of instantaneous communication over great distances. Today, the Internet has unified both of these concepts into the information explosion that is the digital age.
Consider this article alone – a mere forty years ago printing even fifty copies of each page would cost either a chunk of change or at least a suspicious look from the boss as you hovered over the office copier. Now the information can be sent to thousands of people within the time it takes to brew a good cup of tea.
Of course with every technology comes a system to make the best marketing use of that advancement. The radio gave rise to the modern commercial advertisement, which was refined by the television and still persists on the Web. The telephone gave us telemarketers and the first concept of communication networking. For making the most of the Internet, the strategy of the day is Search Engine Optimization (SEO).
What is SEO, again?
In short, SEO is the presentation of a webpage in such a way that it consistently ranks highly in particular search engine results. While fads and sensations can quickly boom online from “word of mouth,” they don’t produce the same reliable success as a balanced, systematic approach.
Very few businesses, after all, want one rush of attention that leads to a website crash, followed by an equally quick slide into the various forgotten graveyards of the web. Therefore, SEO uses a combination of elements to make the site increasingly relevant to the various searches that Internet users perform, to bring it up again and again among the best results.
Key SEO Strategies
1. Set goals.
Identify what you want your SEO campaign to accomplish. While any SEO-conscious writing and page design can contribute to a site’s search engine rankings, an unfocused effort will simply waste time and money. After all, a business promoting athletic clothing and footwear may not benefit too much from showing up in searches for evening wear. Is your goal simply to increase your site’s visitor traffic? Do you want to generate more sales of a product? Is it part of an effort to promote your digital brand? Each of these goals benefits from different aspects of SEO technique.
2. Link up.
Link building is one of the cornerstones of any SEO effort. Many search engines are spider-based, meaning they use automated processes to collect and categorize information on various websites. When a large number of websites provide links back to your business, or when a particularly high-traffic site does so, the spiders take notice of it and increase the relevance of that link in searches related to those sites.
3. Get the keys.
Keyword writing is consistently stressed as a requirement when websites look for content writers. Keywords are just that, words and phrases chosen for their popularity and relevance to key searches.
There are dozens of theories about keyword writing. In the earlier days of SEO writing, it wasn’t uncommon to see pages that were nothing but long strings of repeated variations on a few keywords. This has evolved into more organic writing that fits in keywords with the article as a whole.
Whichever strategy is chosen, care must be taken to avoid the temptation to abuse keyword searches. Yes, a proper keyword density will bring up your search rankings over time. However, Google can and does ban pages from its index when they determine it to be a keyword-abusing effort. So consider your keyword choices carefully, and seamlessly integrate them into your entire strategy.
4. Be on the right page.
One aspect occasionally neglected in SEO is the architecture and design of the webpage itself. Search engines and their ranking systems (be they spider or human based) are growing more sophisticated all the time, and look at many different factors in their decisions. A site that buries its keyword-rich articles on interior pages behind dozens of subsidiary links will not perform as well as one with strategic keyword-oriented material right on the front page. Have an SEO-conscious designer look over your page, as well as your articles.
Remember that every business is a multi-faceted whole. Many failures occur when people attempt to compartmentalize too much. You can’t consider SEO as some sort of ‘event’ that you do every so often, just as a business can’t put off routine maintenance of their equipment and expect it to function properly. Integrate your efforts into the entire process, and give them the same focus as any other effort in the business, and they will return their investment much more reliably, quickly, and ideally.
Article previously published here.
…
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. Go to http://www.Brandsplat.com/ or visit our blog at: http://www.brandsplatblog.com/
Read more articles written by Enzo F. Cesario
Related posts:
- Increase Your Traffic With Linking
Linking is an easy way to get quality traffic to your site. Unfortunately many do not uncover the true potential of this cost effective form of marketing. Many just try one form of linking and then give up because they do not see the results they want. There are many... - Are You Paying Too Much For Traffic? Increase Clicks 40-Fold With This PPC Strategy
In any business, if you can reduce your effective advertising expenses, you will increase your profits. Many business owners will opt to push the additional savings into more advertising, and if you are utilizing the information described in this article, you could feasibly increase your paid traffic by 40-times, with... - Website Traffic Generation: Winning the Love of the Traffic Fairy
For a number of years, many online marketers honestly thought that the only thing they needed to do to be successful online was to “build a website, and the buyers would come to them.” They had heard all of the success stories from people, who claimed that they had simply... - Increase Your Sales With Blog Marketing
A savvy and free way to increase your business sales is through blog marketing. No matter what business you’re in, you can increase your business with a focused blog marketing campaign. You may shy away from blog marketing because you feel that you might not be a good writer, or... - How to Get Great Traffic to Your Website
In Internet marketing, there are essentially 2 major ways of building traffic on a website. There are the free methods which consume time and energy and offer a continuous stream of visitors with little or no upkeep, and there are paid methods such as cost per action and cost per... - How To Generate Free Website Traffic FAST
It goes without saying that if you don’t have website traffic, the other components of your web business can’t work very effectively. Without eyeballs on your sales letter, you won’t make any sales! There are many ways to generate fast free website traffic, but many of them aren’t readily available... - Launching Your Online Marketing Strategies
If you have a business, there are lots of different ways to promote it and make sure you get customers. Having a website is of utmost importance, and by using some of the many online marketing methods available, like blog marketing and article marketing, you can be sure to get... - Experiments and Results: Targeted vs. Untargeted Traffic
Most webmasters are always looking for new and inventive ways to drive traffic to their website. There are many proven methods of getting the traffic to a website, but if that new increase in traffic does not convert into sales, then is it still worth the effort that you put... - How To Profit From Really Inexpensive Website Traffic
All online marketers eventually realize that a steady flow of targeted traffic is the very life’s blood of their online business. At that point some decide to focus on generating free traffic via methods such as article marketing and search engine optimization. That’s how I generated most of my website... - Using Link Bait To Attract Massive Free Traffic
Here is a technique I have long used to attract massive free traffic to some of my websites. Recently, more and more people are discussing this largely intuitive technique, and giving it a variety of names. The name I most embrace is “link bait.” “Link bait” is anything that you... - Why Attracting Web Site Traffic is Overrated
One of the big things which sells online is information on how to get more traffic. And while that is obviously important, I believe it is given far more importance than it should. I mean obviously it’s easy to sell. It’s the carrot, right? But here’s the thing. It’s not... - My New Top 10 Free Website Traffic Generation Methods – Part 1
In 2008, I wrote an ebook that revealed my most effective methods of generating free website traffic. As online conditions and technologies change, I feel it’s now time to update that ebook. However, instead of revealing my new top 10 free website traffic generation methods in ebook format, I’m going... - Expired Domains with Traffic – Buying Tips
Buying an expired domain with inbuilt traffic could be a risky proposition. Spending your hard-earned money on an expired domain without any meaningful incoming traffic could also be a big wastage of money. Once you decide that you want to invest your money in buying an expired domain with traffic,... - Automated Foolproof Website Traffic Generation
Running an online business can involve so many tasks that you should automate where appropriate. There are literally thousands of pieces of software available that make the job of growing and running your business much easier! On the other hand, there are many pieces of software that can make your... - Increasing Your Targeted Traffic
There are dozens of good ways to send people to your website. These methods come with a wide variety of results and difficulty. Attempting various methods and studying the results has been a focus of mine. I’ll review one of my favorites for you. Offer something FREE to your visitors....