Sponsored Links:
We’ve previously discussed the Web’s amazing tendency to take very good ideas and adapt them to techniques largely unrelated to their original intent. Nowhere is this more currently prevalent than in the realm of Social Media Networking.
SM sites were intended to allow people to present a profile and keep in touch with interested parties. In essence a combination of email and webpage, they exploded in popularity with the sort of overnight success prevalent on the Web. Of course users drive popularity, and where there are users, there is a captive audience – and businesses are always keen to adopt a potential audience.
Now Web writing and development r
Related posts:
- Online Brand Management – Deliver the Best of Your Brand with an Online Newsletter
Many organizations are replacing their hard copy, dead-tree-edition newsletter with an email publication. Emailed newsletters have the benefit of requiring fewer resources, going out faster, reaching a wider audience with less effort and being easier to correct if a mistake slips in. However, many of them end up being ignored... - Online Brand Management: Brand Protection Basics
One of the greatest strengths of the Web is that it gives everyone with a connection the ability to publish content, period. Anyone can register domain names and build attendant webpages, often for what amounts to a pittance. Some domains cost as little as ten dollars to register, or less... - Online Brand Management – Follow the Tweeter
No one with any degree of sanity can safely dismiss the impact of Twitter. Everyone of note is using it, as are about half the people who aren’t of note. Most of the latter category are either watching the people who are of note, or doing their best to become... - Online Brand Management – 5 Benefits of Viral Videos
Viral video is simultaneously the most entertaining and the most infuriating element of online marketing. Let’s clear the air quickly: No one can promise you a viral video success. Ever. Viral videos succeed because the audience likes them and spreads them on to other people. If the audience doesn’t get... - Brand Management – 5 Opt-in Methods
A big aid to the success of any online business is those customers paying attention to the site and its messages, including e-mail and newsletters. People who are following your progress on a regular basis are receiving more exposure to your product, and are more likely in the end to... - Brand Management – Retweets and Viral Marketing
Twitter’s strengths as a messaging service come from the fact that the messages are short, and the service is easy to use. If someone can type within the character limit and handle a few basic concepts, Twitter is actually easier to use than many instant-messaging clients, and doesn’t even require... - Brand Management – Four Options for Focusing Your Newsletter
Recently, our blog took a look at the basics of newsletter writing. We covered some material that we’ve stressed time and time again: make sure the content is well written, pay attention to presentation, and tie it into the brand without going by rote. This is part of our message... - Online Brand Building – Do You Need a Social Media Newsroom?
Curriculum vitae, work experience, references, skills inventory, resume: all describe a source of information where people can condense the vital information about themselves into a single document for interested parties to examine. The idea is giving people an overview they can sort through in order to weigh your merits and... - Brand Management – Four Ways to Cross Pollinate Your Blog
While using single marketing tools can be revolutionary and powerful, combining multiple tools really brings out the best in each tool. Wheels are tremendous things, air conditioning is wonderful and everyone loves a comfortable seat, but simply having all three isn’t the same as having an automobile. The same holds... - Online Brand Protection – Must-Know Tactics to Safeguard Your Business
Intellectual property, trademarks and copyrights–if you are in business, you probably know what these are and how important they are. However, an online business has additional factors that must be considered to protect its brand within the Web’s wide exposure. What follows is an excerpt from a Brandsplat Video Report... - Online Brand Protection: Don’t Get Crazy
Previously we discussed some of the issues surrounding the protection of your online brand. It is true that there are people out there who intend to misuse and abuse brand associations that others worked hard to create, and there are steps to take to limit them. After all, hard work... - Online Brand Building By the Numbers
In the process of building your company’s online brand, you’re going to have to deal with a veritable ton of information. We have discussed how the practice of Web Analytics can quantify all manner of data such as number of users, the location of visitors, and changes over time, all... - Online Brand Marketing – 4 Ways to Use Social Media in Promotions
Social media marketing has earned its place as one of the fastest-growing, most competitive marketing fields in the history of advertising. People are gathering online in record numbers, finding and socializing in groups that cater to their interests; often, these interests neatly intersect with marketing and branding opportunities. The best... - Social Media Management – Setting Your Sights on the Right Sites
One of the most amazing features about the Web is that it allows many people to take advantage of features they did not originate. Livejournal, Twitter, Digg, Reddit and each of the many other Social Media sites were proposed and implemented with a relatively small cadre of people, yet thousands... - Building Brand Identity: The Shining Success of Penny Arcade
As brands go, few are as successful as Penny Arcade. Begun in 1998 as a web comic focused on videogame culture as seen through the eyes of the writer and artist, it has grown into a cultural touchstone and an example of how a brand can develop from humble roots...