One of the big mistakes many business owners make is coming across as if they are perfect and have no faults.
But here’s the problem with this.
Perfection doesn’t endear you to anyone.
And everybody knows it’s false.
Think about the people you know well: they have fears, they have insecurities, they have emotional issues.
Heck, I sure do.
So when someone tries to present the corporate image of perfection, most people look at that and think pfui.
And there’s no connection there… there’s a lack of trust there… and you simply cannot feel close to someone on a human level if they don’t appear human.
American President, Barack Obama understands this. And he put it perfectly a couple of days ago when he addressed a function in Washington.
Here is what he said:
“You know, folks ask me sometimes why I look so calm. And I have a confession to make. There are times when I’m not so calm… there are times when progress seems too slow. There are times when the words that are spoken about me hurt. There are times when the barbs sting.” Obama said.
“There are times when it feels like all these efforts are for naught. Change is painfully slow in coming. And I have to confront my own doubts.”
Now if the guy who is arguably the most powerful man in the world is willing to share his insecurities and speak from his heart, don’t you think you should open up more to your prospects and customers, too.
When you write…
When you meet with them in person…
And at every possible opportunity…
Come across as a real person – not a corporate robot.
That’s how you develop deep relationships with your customers and prospects.
Author’s Note: Article published here.
…
For quick results, you’ll want to get your hands on this leading direct response copywriter’s ebook “7 Ways To Get More Customers” at http://www.copywritingthatsells.com.au/ Scott Bywater shows you how to get all the customers you need in just 60 days. This popular ebook has been downloaded by over 8,247 business owners over the past five years. Packed with information, this ebook will show you copywriting and marketing strategies which could have you getting new clients within just a couple of days.
Read more articles written by Scott Bywater
Related posts:
- Obama Tells the Banks to Lend!
Any kind of real recovery and job creation is impossible without access to credit by small to mid-sized businesses. A newsletter from the Small Business Administration dated September 2008 provides the following interesting figures about U. S. small businesses. It says the firms with fewer than 500 employees - Represent... - Curing Versus Healing
On Thursday night, I had some really bad back pain. So on Friday I went to my chiropractor. No big deal she said… cracked me a few times… and sent me on my way with the thoughts… “Just come more often to get your maintenance.” Now while I was there... - The Ox and The Fly
I woke up today with a stuffy nose. A tickle in my throat and feeling less than 100%. It seems I’ve come down with a cold. Which is good in a way – as it explains why I’ve been a bit off centre the last few days. And it’s bad... - Zig When They Zag – And Stand Out
The internet has become all the rage these days. Don’t send a letter, pop it on an email. Don’t mail the customer anything, pop it in an email. In fact, let’s forget about letters altogether and do everything electronically. I’m as guilty of this as the next person. But recently... - Do You Want to Say Goodbye to Penny-Pinchers?
Before I get going on today’s rant, I have some good news. After sending out my email the other day about not recording the webinar, I received an email from one of my listeners in Penrith who had recorded it. They sent it to me. I uploaded it. And you... - The Missing Element
to touch on a really important point most people (including myself, until recently) don’t get. You see, I’ve always thought the most important aspect of business was marketing. And I still believe that. For instance, I was having dinner with my extended family last night and they were talking about... - Lessons From Sport and Alan Jones
I was flicking through the newspaper on the weekend when I came across an article about Alan Jones. The article covered a number of things, but there were a couple of things which stood out. 1. He always tries to empty his head so he is ready for the next,... - Take Time Out To THINK
I have been on deadline after deadline for about the last 3 weeks. Heck, I am still on deadlines today. It has been an extremely busy three or four weeks. I haven’t made time to organise my office… or plan… or anything much at all. Primarily, I’ve been working on... - Why Attracting Web Site Traffic is Overrated
One of the big things which sells online is information on how to get more traffic. And while that is obviously important, I believe it is given far more importance than it should. I mean obviously it’s easy to sell. It’s the carrot, right? But here’s the thing. It’s not... - The Ultimate Security
I can remember times when I didn’t feel very secure. For instance, when I was dead broke after finishing up with the hairdressing salon and didn’t have enough money to eat. Or when I looked around at the people on the street and wondered “will that be me before too... - Razor Blades And The Marketing Slippery Slide
On Friday, I made a mistake which probably cost me a thousand dollars or more. That’s right. I gave you the wrong number to call to listen into the replay of my teleseminar about getting more customers last week. Now when people are ready to take the next step with... - My Opinion on Google Adwords
Over the past 5 or 6 years I have made some pretty good cash-flow out of google adwords. For those of you who aren’t aware, here’s how it works. You place links on google adwords. People click on those links. Those visitors come to your web site. You convert them... - What’s Most Important
The other day I was speaking to a guy who runs a company which teaches people to trade the stock market. And we were talking about psychology and how it’s the most important element to your success. He was telling me about how you can give EXACTLY the same trading... - The Problem With Business Planning
If you go to a conventional business seminar, you are going to get the following advice: Write a business plan Do a swot analysis A competitor analysis etc. etc. And I can see why so many people are held back from starting a business. But I have another approach. A... - Too Much Chocolate?
I am feeling rather refreshed after four days off. How about you? Come to think about it, whenever I have a few days away from email, phone calls and the stresses of work… and give myself the chance to wind down… I come back refreshed. Which is why a quote...