When businesses begin evaluating marketing strategies, many start with basic print or television advertisements. The importance of choosing the proper medium can be the difference between a successful, effective campaign and a campaign which flops. With all the types of advertising out in the world today, every company is looking for that new and innovative idea for great exposure.
Taxi advertising is just one of the many varieties of outdoor advertising. The three main forms of this subset are wrap advertisements, trunk advertisements and top of hood advertisements. Some people will often neglect these ads since there are so many of them out there, but the truth is people are almost forced to look at these advertisements when they are stuck in heavy traffic or stopped waiting at a crosswalk.
An innovative form of taxi advertising will soon be introduced to the Boston market; putting ads on the back of receipts handed out to cab customers. This works by handing out receipt rolls with company ads on them, onto which the Taxi Drivers print their receipts and hand them to customers after every ride. These ads could consist of anything imaginable that would fit on the normal size receipt. In heavily congested cities or cities that are temporary homes to business travelers, this form of marketing has the opportunity to be effective in the taxi advertising market.
A similar type of advertising has been previously applied to Mexican cities. I personally was down in Cancun last year and upon paying the bus toll or taxi tab, a small slip receipt was handed to me. Generally these receipts had discounts to Mexican outlets, restaurants or entertainment shows. The slip ended up being useful as we were able to save money on our dinner at the Hard Rock Cafe.
In Boston alone, approximately 45,000 people take a taxi every day of which 80% request a receipt. Therefore, about 35,000 people are currently being missed as potential targets per day. This is a relatively small portion of the market, as Boston is not even considered in the top 20 for largest US cities. Much of the general target market would consist of business travelers. These businessmen do not have cars in the cities they travel to, and furthermore, they need to obtain a receipt for the cab trip in order to be reimbursed for their expenses. Thus they must pay attention to what is being handed to them. Make this relevant, and you have an interested potential customer.
Advertising in the United States last year totaled over 400 billion dollars. Traditional forms of advertising are now expensive and over-populated. As the market for traditional advertising declines with the fragmentation of consumers into tight groups, this ads one more way to target a particular group. Taxi marketing thus provides the ability for a business to reach a wide audience, at a more reasonable cost than other forms of advertising.
For businesses seeking more information about Taxi Advertising please visit Taxi Ad Works’ website at www.taxiadworks.com
Author’s Note: Article previously published here.
…
Taxi Ad Works is proud to offer taxi advertising and taxi marketing services in the Boston area. Boston cab advertising is growing as people seek to diversify and target their marketing efforts in order to justify their budgets and ad spend. We feel that this form of promotional advertising can contribute to a healthy marketing mix for the right firms and offerings. Please let us know your thoughts at info@taxiadworks.com. Written by James LaGrange, Project Manager at http://www.taxiadworks.com/
Read more articles written by James LaGrange
Related posts:
- Launching Your Online Marketing Strategies
If you have a business, there are lots of different ways to promote it and make sure you get customers. Having a website is of utmost importance, and by using some of the many online marketing methods available, like blog marketing and article marketing, you can be sure to get... - How to Decide if Selling, Trading or Donating a Car is the Best Financial Choice
Anyone who is getting rid of a used car has seen advertisements from charities that encourage car donation. Most car owners have also seen commercials from car dealerships offering lucrative trades or know people who have sold their used vehicles through online or newspaper based ads. Unfortunately, all this information... - Find Your Market On The Internet
An All-Too-Common Perspective I was interviewing a new client recently and was running through the usual qualifying questions with him – the first of which was: “Can you tell me which market your products are targeting?” His response startled me. He said: “well that’s easy, it’s the Internet!” I paused,... - Springtime in Boston
Spring is always a welcomed time of year especially after a long, cold winter. In Boston, springtime is a chance to forget all about the snow and ice and instead embrace the numerous outdoor activities the city has to offer. First and foremost is the Boston Marathon. The world’s oldest... - SEO Vs Pay Per Click Advertising
In the world of modern business, the key to success is getting your product seen and understood by your target audience. Simple numbers don’t always accomplish the goal – it doesn’t matter how many millions of vegetarians see your commercial for Grade-A double-plus chuck steak, after all. The key is... - Why Most Affiliate Marketers Fail
Many people coming online and deciding to sell affiliate products never sell a single product. The reason is glaringly obvious, and it’s not the unfortunate affiliate marketer’s fault. Think about any job that you’ve ever held in the offline world. What happened? You were hired and told when to report... - Nike Air Force One – More of a Lifestyle Than a Fashion Trend
With all the popularity of luxury handbags, shoes and other classy items a lot of people fail to realize the growing culture that revolves around a love for sneakers. From the urban streets of Boston, Massachusetts to the bright neon lights of Tokyo, Japan sneakers and the relating trends are... - Viral Marketing – Using It To Your Advantage
In our technologically expanding world, where the Internet is the most available form of media, Viral Marketing is an extremely effective form of advertising. Before the Web explosion, this form of advertising would have been referred to simply as “word of mouth” or getting your message out by having your... - What’s Most Important
The other day I was speaking to a guy who runs a company which teaches people to trade the stock market. And we were talking about psychology and how it’s the most important element to your success. He was telling me about how you can give EXACTLY the same trading... - Successful Article Marketers Help Readers Solve Problems
Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Of course, article marketing is about getting your sales message in front of potential customers and to get links to your website, from the page where... - The Best Online Marketing Strategy
Tips for Starting a New Online Business One of the biggest mistakes that many businesses online and offline make is that they do not have a plan for success. Even though it is an online business, you should still have a business plan and you should have a search marketing... - Don’t Destroy Your Online Marketing Results with Bad Website Design
So, you’ve embarked on a search engine advertising program, maybe even SEO. Whether you’re doing this on your own or using an online marketing consulting firm, there are key points to become aware of. If you miss these, you won’t increase conversions. What good is a Number 1 organic search... - My Opinion on Google Adwords
Over the past 5 or 6 years I have made some pretty good cash-flow out of google adwords. For those of you who aren’t aware, here’s how it works. You place links on google adwords. People click on those links. Those visitors come to your web site. You convert them... - Strengthen Your Advertising with SEO Copywriting
Advertising should be part of any growing business. Regardless of what your business does, customers have to know about your product or service in order for them to use it. As the Internet becomes a primary source for consumer knowledge and increasingly, purchasing, it’s imperative that your company gets its... - Santa Claus is Dead — But Internet Marketing Get Rich Scams Aren’t
Yes, Santa Claus IS really dead. Sorry for the news. And you might want to keep the kids from looking over your shoulder here for the next few minutes. As an Internet Marketing Coach, I hear all the time from new clients how they’ve wasted hundreds to thousands on Internet...