On Thursday night, I had some really bad back pain. So on Friday I went to my chiropractor.
No big deal she said… cracked me a few times… and sent me on my way with the thoughts…
“Just come more often to get your maintenance.”
Now while I was there I picked up an article about healing and curing.
And here are their definitions as laid out by Natural Wisdom Australia
“Curing” involves removing symptoms, treating a part of the body, or controlling a process.
“Healing” involves helping people to become more whole and function at a higher level.
The problem with most businesses that I see is that they only do something when they need a cure (just like me with the chiropractor).
For instance, when they are short on customers they decide they need to advertise.
Or when they have a slow month they call in a consultant.
Or whatever.
It’s all emergency based marketing.
But why not decide today to heal your business so that the emergencies don’t pop up all of the time?
Why not make your business more whole so you can function at a higher level?
Why not set up some systems today which will ensure you’ll NEVER have to worry about where your next lead is coming from.
It could be a flyer.
It could be a lead generation web site.
It could be an advertisement.
It could be a telemarketing system to follow up existing customers.
It could be a strategy to get bigger customers.
It could be a social networking strategy.
But do it now. Because just like I had to suffer through pain because I didn’t focus on healing my back and staying on top of things before I needed to… if you don’t take action and develop a lead generation strategy which virtually guarantees your phone will be ringing all of the time… your business is going to suffer some pain as well.
Author’s Note: This article published here.
…
For quick results, you’ll want to get your hands on this leading direct response copywriter’s ebook “7 Ways To Get More Customers” at http://www.copywritingthatsells.com.au/ Scott Bywater shows you how to get all the customers you need in just 60 days. This popular ebook has been downloaded by over 8,247 business owners over the past five years. Packed with information, this ebook will show you copywriting and marketing strategies which could have you getting new clients within just a couple of days.
Read more articles written by Scott Bywater
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