Online marketing has been a vast and rapidly growing outlet over the past decade. Obviously, there are many approaches to online marketing, but very few that come close to the effectiveness of article marketing. Article Marketing has provided a large portion of the visitors for some of the web’s most successful businesses and it has proven to be one of the most cost effective marketing techniques today.
What is Article Marketing and How Does it Work?
Article Marketing is the publication of written content on websites other than your own. Sometimes these websites may have similar content or products as your business. Sound like helping your competition? Here’s the catch. Your article includes a backlink – a link that leads to your own website. Simply put, you provide an article on other people’s websites that ends with a link back to your own website. The idea is that for those sites using your article, they must include the link back to your site.
The quality of your article’s content is a deciding factor in how many people will publish it on their sites. This is why it is very important that your articles be well written, purposeful, and relevant to the subject. If you don’t or can’t write the articles yourself, you might want to consider paying for someone to write for you. In the long run it will be worth it.
Is Article Marketing Effective
Article Marketing has become extremely popular because of the way search engines do their searching. There was a time when the number of visitors to a site was a critical factor in its listings with search engines such as Google or Yahoo. Today, however, the key determinant is the number of backlinks: pointers from other sites to yours. To understand how the backlinks work in relevancy to your page listing, you must first understand the search engine process.
Your page’s popularity, known as the page rank, is judged by two factors: how many backlinks there are to your site; and the popularity of the sites that those backlinks are on. For example, let’s say you have two backlinks to your site listed on two different websites. One of those sites, say Microsoft.com, has a very high page rank. The other, BobsDoItYourselfComputerRepair.com, has a pretty low page rank. Your site will receive more notice from the search engines because of the link on the more popular site. So, backlinks on high-profile sites will inevitably raise your page ranking.
Creating and Submitting Articles
When creating your articles, remember that quality is of utmost importance. People are looking for information, and a well-written, relevant article will position you as someone who knows what they are talking about in a reader’s mind. If you don’t think you can write your own articles, there are many online outlets for finding writers.
Once the article is written, add a link to your site along with your by-line. This is called a resource box and can include a little bit about you and your business as well as the link to your website.
Next, you will need to get your article submitted to other sites. You don’t have to do this yourself. There are literally thousands of article marketing source sites on the Internet that can do it for you. However, the more popular ones are those that produce the most effective traffic. Among these are EzineArticles.com, ArticleDashboard.Com, and GoArticles.Com. Each of these will provide excellent sources for backlinks, but be prepared to submit only well-written articles, as they tend to be quite thorough in their screening process.
Check Your Article Marketing Campaign
Once you have submitted your article, give it a few weeks to make its way out onto the World Wide Web. Then, use one of the many backlink-checking tools available on the net. Most are free and can be found by doing a simple web search. Domain-Pop.com and IWebTool.com provide some of the more popular tools. The larger search engines (i.e. Google.com) provide backlink-checking tools also. These programs are usually easy to use and require no download. Simply go to the site, put the web address of your site into the appropriate space, and hit enter. In a few seconds you will be able to see how many backlinks your site has and, in most cases, exactly what sites those backlinks are listed on.
Article Marketing is not only one of the most effective techniques for building your page rank and popularity, but is also one of the most simple and most inexpensive, particularly if you have good writing skills of your own. Remember to keep your article content similar to the content of your site. People surfing for the information in your articles will only click on the link in your resource box if it is relevant to their own personal interests. Also remember that article marketing takes time and effort. It doesn’t happen overnight. With every article you put out onto the web, you are putting out another way for potential visitors to find you. Over time, this will increase the traffic to your website and will eventually increase your sales.
Editor’s Note: This article published here.
…
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. Go to http://www.Brandsplat.com/ or visit our blog at: http://www.brandsplatblog.com/
Read more articles written by Enzo F. Cesario
Related posts:
- Article Marketing: A Great Strategy To Promote Your Business
Promotion is an important part of any business; you need to let potential customers know about you and your product. Article marketing is a strategy that will increase your exposure to the people who will want to buy your product or service. Articles written about your industry will help to... - Article Marketing – Writing for the Internet
Article marketing incorporates writing carefully and concisely for a target audience on the Internet. While all writing begins with good grammar, accurate spelling and compelling content, there are several differences between print writing and online writing in both structure and purpose. Online articles tend to be shorter than printed text,... - Link Building in Online Marketing: Tougher Than It Sounds
You probably don’t need to read the latest advice from the online marketing consultants to figure out the basic idea behind link building. Without links, your site won’t develop authority. Without authority, it won’t move up on the search engines. But even the most savvy online marketing consultant would have... - Cracking The Article Marketing Puzzle
Article marketing is one of those topics that always seems to generate a lot of conversation in forums and marketing discussions… Online marketers are generally split into three camps, when it comes to arguing the effectiveness of article marketing as a promotional method… Camp One swears by article marketing, as... - You’re Naked Without Content: Clothe Yourself With Article Marketing
Educate Your Prospects. John Reese, a famously rich Internet marketer, says that “you must be willing to give in order to receive.” Educate your potential customers, and they will begin to trust you. Educate them well, and they will be excited to spend their money with you. How To Educate... - Use Article Marketing To Add Value To Your Product
Article Marketing is a form of advertising that can definitely add value to your product or service. By using articles written about your industry, you can establish yourself as an expert in your field and a trusted resource for your product or service. Article marketing can be equally effective in... - The Top 7 Article Marketing Mistakes Solo Entrepreneurs Make (and how to avoid them)
Offering “free-reprint” articles to targeted audiences is one of the most effective and low-cost methods to become a recognized expert on the internet, establish credibility and generate long-term targeted traffic to your website. Well-written, informational articles are always in great demand by thousands of publishers and editors of websites, newsgroups,... - 5 Essential Elements of Successful Article Marketing
If you want to understand how to be successful online, study those who are already successful, and gain an understanding of “what they do” and “why they do what they do…” Then mirror their actions… I have been very successful using Article Marketing to promote my online businesses, since early... - How Many Links Does It Take To Get To The Middle Of Google Page One?
Everyday it seems, people are asking me the optimum numbers of inbound links they need to acquire for their website in order to rank well in Google. My answer is going to seem a little flip, but it is the honest, best answer. Answer: You need more inbound links –... - Article Marketing for Internet Affiliate Programs
When you decided that the time was right to look for business opportunities that let you work from home online, internet marketing affiliate programs like those offered by Click Booth were likely a big draw – for good reason; they make it possible to make money fast. For those affiliate... - Article Marketing Success Secret: Give Them What They Want
Some people find great success with article marketing, while others think its proponents are full of bull. The difference between the winners and the losers in article marketing is most frequently defined when the writer sits down and begins to write. That is right. Success and failure is most often... - Article Marketing Secret: How To Identify and Write For Your Target Market
Many people question as to what topic they should choose to write their articles… Fortunately, the short answer is simple… Write articles that appeal to your target market. But what does that mean exactly? I always pose this set of three questions, when I am talking to clients about what... - Stop Wasting Time and Money With Your Article Marketing
Online marketers are always arguing for or against the value of article marketing. Many will argue that article marketing could provide real traffic and sales to ones’ website, and furthermore, article submission has the potential to offer some serious SEO value to the marketers’ websites. Many more will tell you... - Avoid Keyword Suicide in Your Network Marketing or Online Business
If you’re involved in Network Marketing or MLM – same thing, different verbiage – one of the biggest challenges you will have is driving traffic to your web site. Now this could be your product site or you business opportunity site. In many Network Marketing companies (if not all), you... - Article Marketing Advice: Increasing the Readability of Your Articles
When it comes to writing articles to promote your online business, it’s important to consider more than just your marketing goals: it’s essential that you also focus on writing articles that people will want to read. In other words, you don’t just want to use words; and you don’t want...