Are you planning to build or update a business website? The following three questions will save you time, money and frustration, and help you get the results you want.
1. What is your website’s objective?
2. Who is your target market?
3. What’s your position?
On several occasions, my colleagues and I have come across business owners who spent upwards of $20,000 on website design and development, with literally nothing to show for it.
The reason? They didn’t invest time and effort to establish their specific needs.
They rushed ahead. And as they went along, plans changed, different ideas evolved and costly experiments ensued. The targets shifted month after month, right up until funds were finally depleted.
So how do you avoid this pitfall when it’s time to launch your business website?
Figure out what you actually need before you start sending out any requests for quotes.
Here are three crucial questions you need to answer before you build a business website:
What is your website’s objective?
The objective of your website is to support your business and its goals.
For example, do you want to sell products online, generate leads, build a brand and awareness, attract members, generate feedback or reduce call centre volume?
Here are the most basic business website categories and their purposes:
e-commerce
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