Auto responders are a powerful marketing tool, saving you time and bringing you money. Mailers are one of the ways you can use this tool to its fullest potential. Firstly choose a reliable auto responder and know that not all auto responders are the same.
What is a mailer? It is a sequence of messages set up to sell a product or service. They are a series of messages sent to your list at timed intervals. A good timed interval for information about a product or opportunity is about 7-10 days on a daily basis. This would be to leads/prospects that need more information.
Another mailer can be set up for your newsletter list (subscribers) This should be information on a certain product/service that will be useful to them. Remember your newsletter list is your most valuable one. Always make sure that you offer them information on products and services that they can really use. Treat your subscribers like the loyal readers they are. Another way of timing for this type of information is to send 1 then another 2-3 days later another after a week.
Mailers to your customer list can be very profitable. This is called backend selling. It is most important when you sell a product to follow up with your customer. Your first mailer will be your thank you note, within 24 hours of purchase. It would be thanking your customer for their purchase and asking them to contact you should they have any help. You can also refer to them to your FAQ page, for further assistance. In 1 week you can check up with your customer and this time you can include a flyer or note about a useful related product. You can also offer a special discounted price.
Who are you sending these messages to? You will be sending them to prospective clients/leads/customers. A word of caution, never send messages to anyone on a random basis. This is Spam and can get you into more trouble than you can ever imagine. Always send to your opt in list, those who have specifically asked to get information and emails from you, or your established customers.
Mailers are very effective tools for closing the sale, and getting repeat sales. They are simple to set up; save you time and can make you a lot of extra sales when set up correctly. With these points you have the means to utilize a powerful tool, which will continue to make you money.
Article also published here.
…
Cathy Q is a professional writer and publisher of the A-Y-B Internet marketing newsletter. For more information on this tactic and many others please visit http://a-y-b.com/
You have the right to reprint this article, but please keep the byline intact and reprint in its entirety.
Read more articles written by Cathy Q
Related posts:
- The Power Of Perception Is A Powerful Tool. It’s Your Responsibility To Use It Wisely
You’ve probably heard the saying… “You never get a second chance to make a good first impression” and it’s very true. The first contact you have with someone is sometimes your only chance to get them to see you as you want to be seen so it’s critically important that... - Linking Campaigns: Consistency Is The Key To Success
Many webmasters understand the importance of creating back links to their site. They understand that creating back links is one of the most important things they can do to increase the search engine results placement (SERPs) for their website. However, what most webmasters fail to understand is that they need... - Article Marketing Success Secret: Give Them What They Want
Some people find great success with article marketing, while others think its proponents are full of bull. The difference between the winners and the losers in article marketing is most frequently defined when the writer sits down and begins to write. That is right. Success and failure is most often... - The Road To Online Marketing Success Requires Commitment
Unsuccessful online marketers are notorious opportunity seekers – giving an opportunity only a couple of weeks to start showing results, before changing directions to chase the next flavor of the week. It almost seems that the majority of online marketers are chasing get-rich-quick schemes, rather than trying to develop a... - Networking Tips For Business And Career Success
Being a business leader is hard work, and then there is always the stress of keeping the various aspects of a business moving in a positive direction. Having the right people to turn to in times of need is always an important consideration for business owners and managers. Networking has... - How to Build a Really Great Business? (Super Success Secrets from a Legendary Business Master)
Times are tough. The economy is in a constant state of upheaval. Is your company doing better than most? Are you placing greater emphasis on pure performance? If you haven’t maybe it’s time for a serious round of intense corporate soul searching. But do you know how? Business consultant Chet... - Footprints to Success… The Five Priorities of Strategic Planning
Strategic planning is a management tool. It is used to help an organization clarify its future direction – to focus its energy, and to help members of the organization work toward the same goals. The planning process adjusts the organization’s direction in response to a changing environment. Strategic planning is... - Hiring Well When Starting a Business Can Be Critical to Success
One of the most stressful roles for most entrepreneurs is that of Employer. Finding the right people with the right skills, personality, and attitude is a challenge, to say the least. The hiring process provides some opportunities to sift through the candidates, but only if you know what you are... - The Working Parent’s Home Office – Organization for Success
If you’re a parent that works at home, you already know about the ongoing conflict between your business and your family obligations. Home based businesses are rapidly becoming the norm in our world of high technology. As a parent, this is great news, as it allows you to be in... - Delivering Effective Performance Feedback – Simple Steps for Success
Does anyone really like giving or receiving feedback? Probably not; especially if it is considered constructive feedback. Yet, providing feedback is an essential part of managing performance. You cannot do one without the other so making feedback simple and direct might be one way to ease some of that dislike... - Building Brand Identity: The Shining Success of Penny Arcade
As brands go, few are as successful as Penny Arcade. Begun in 1998 as a web comic focused on videogame culture as seen through the eyes of the writer and artist, it has grown into a cultural touchstone and an example of how a brand can develop from humble roots... - Teach To Learn
Years ago, when I was in my teens I flicked through a book by Stephen Covey that you have probably heard of. It’s called “The 7 Habits of Highly Effective People.” That was a long time ago and I must go and revisit that book. However there is one idea... - Using Sales Strategies That Stand The Test Of Time
Here are a few sales strategies that will stand the test of time and you can apply it to any business you are in: Find Only People Who Want Your Wares This is a very simple mindset that most salesmen fail to understand. If you want to sell and you... - You Can Receive Cash Every Day From Online Sales Of A Product That Already Exists And Is Selling Like Crazy!
Hi, this is Casey Moher. Your internet marketing business pivots around several key ingredients that make it hum. You can find many products out there that can be great cash-generators for you. Creating a unique product can be great, but it holds several pitfalls for the people using this approach.... - Zig When They Zag – And Stand Out
The internet has become all the rage these days. Don’t send a letter, pop it on an email. Don’t mail the customer anything, pop it in an email. In fact, let’s forget about letters altogether and do everything electronically. I’m as guilty of this as the next person. But recently...