Dear Friend,
Do you know why most people fail at marketing anything on the Internet? Even though the products or services they are trying to sell are awesome?
Regardless of your present level of success, pause for a minute and try to find out the #1 reason for failure so you can avoid making the same marketing mistake most people make over and over. Found it? It is fairly simple: once they have caught someone’s attention, most people will start touting about how great their products or services are: “nothing that you will have ever seen…”
Generally, when you own a “brick-and-mortar” business, you get to meet face-to-face with your potential customers at least once. That’s how people get acquainted and how business relationships are established and eventually develop into long-lasting and mutually beneficial rapports.
It’s a fact, people are usually more enticed to do business with someone they feel they can trust. Believe me my friend, establishing trust on the Internet is the most difficult and challenging thing to accomplish. Why is that?
Here is the main reason: people don’t get to see each other, to feel each other, to see each other’s expressions and body language which helps to gauge the person that is in front of us and immediately determine whether we want to do business with that person or not. Don’t we say we have 15 seconds to make a good or bad impression?
If you want to be successful online, your #1 goal is to establish a trustworthy relationship with your potential customers. Instead of touting about your products or services right off the bat, you would be better off trying to know people’s needs first!
That’s were proactive networking comes into play. Proactive networking has become a necessity in today’s business world. Pro-active networking is the systematic process of establishing relationships with new people and build mutually beneficial relationships.
Once a relationship is established, it will be easier to offer your products or services to people that are in your network and trust you!
Happy pro-active networking!
All the best,
Christophe
Article also published here.
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Christophe Poizat is a professional dreamer, a social entrepreneur, guerrilla marketer, mentor, business coach, speaker, author with 20 years of international consulting experience who has lived on four continents; for more details, visit: http://christophepoizat.com
Christophe is also the founder and administrator of the International Network of Social Entrepreneurs, a global Web 2.0 community for Social Entrepreneurs to connect, share, collaborate and promote social entrepreneurship worldwide. For more details, visit: http://inse.collectivex.com
Read more articles written by Christophe Poizat
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