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Participants in my product development seminar recently asked me for a brainstorming session to help them come up with creative names for information product packages – multi-format products and services that might include a manual, CDs, coaching or consulting and other items.
Here are the questions I posed for this group, along with some examples illustrating product names developed from each idea.
1. What is the result your customers want?
2. Who are your customers?
3. What is the problem you solve?
4. What do happy customers say?
5. What does your product particularly have or not have?
6. What’s the customer’s fondest fantasy?
Whatever sort of product you are creating, these questions can help. Take a look at the words and ideas generated from each brainstorming prompt, then combine, recombine and tweak them further, looking for an appealing succession of words that clicks with you and has great potential to do so with customers as well.
Author’s Note: This article also published here.
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Marcia Yudkin is Head Stork of Named At Last, a company that brainstorms creative business names, product names and tag lines for clients. For a systematic process of coming up with an appealing and effective name or tag line, download a free copy of “19 Steps to the Perfect Company Name, Product Name or Tag Line” at http://www.namedatlast.com/19steps.htm
Read more articles written by Marcia Yudkin
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