Here are a few sales strategies that will stand the test of time and you can apply it to any business you are in:
Find Only People Who Want Your Wares
This is a very simple mindset that most salesmen fail to understand. If you want to sell and you want to sell EFFECTIVELY, you must only look for customers who WANT your product in the first place!
In online marketing, it is referred to as driving TARGETED TRAFFIC
It is much more effective, you don’t have to convince people so much and you will get more sales (and in record time too).
Remember this principle when you are dealing with your customers:
Don’t Try And Sell A Bible To A Muslim!
Find a Way to Capture Leads
Lead capture is very important. Because people don’t want to buy the first time they see a product. Remember, statistics have been proven right over and over again when they say that people normally buy new stuff after they’ve seen it (or the item being advertised) more than 7 times.
You can create your own database of customers or a mailing list.
The most important thing about having a list is so you can reach that ’7th‘ time before they get away or they get distracted by other advertising.
This brings us to the next point…
Build Solid Relationships
New sales and repeat sales usually come through solid relationships built in the past. We are all human beings. Before someone purchases a product from you, you got to grab their trust. And in order to achieve it, you have get them to trust you in the sub-conscious level (they may be a total stranger but even a kind word or a guarantee may ‘touch’ someone and secure your sale!)
Don’t drive your prospects away. Take your time with them. After all, if you spend so much time dealing with every single prospect that knocks on your door, you are just like an eagle who cases after two rabbits – both usually gets away because you don’t have focus!
So focus on building solid relationships and you will get your sales soon enough.
Go Through The Numbers… Effectively!
Remember what we said about the numbers game? Going through the numbers blindly will not get you anywhere, but once you have the right mindset on how to deal with these numbers EFFECTIVELY, you will be able to maximize your sales.
An online business that sells products through a sales letter usually measures it’s performance through the number of people who purchase the product measured against the number of visitors on the site.
This is known as conversion.
If you are doing sales in the real world, you don’t want to drive your customer away by constant pitching. You want to share your information with them and HELP them to fulfill their needs. Don’t force a square peg into a round hole by forcing them to buy your product even though you know in your heart that the product does NOT help the prospect. It will come back and haunt you later.
If the prospect doesn’t fall within your target market, let him or her go. That is going through your numbers effectively. Remember, the ball is always in your court.
Related posts:
- Timeless Sales Strategies
In the following posts, you will learn all about ideas that sales superstars use to become who they are today and how you can become like them too. In the 21st century, times have changed and it isn’t easy to anticipate the demands of your clients or customers. We know... - Why Sales Without Marketing is DUMB
I remember when I first started out in sales I used to set up a meeting and I would get there and the person sitting across from me would be like: “Well, convince me” … and I would be like a telemarketer on steroids trying to show them why I... - Sales Pages With Style – Create Quality Sales Pages With CSS
Sales pages, to be effective, must immediately catch the attention of even a casual web surfer. The sales message contained in the sales page needs to be both easy to read and understand. If the content-display styling is well-crafted, the sales message can be absorbed with just a rapid page... - Does Your Web Site Pass the Title Tag Test?
You know those words in the top bar of the browser when you’re on a website? You may not have noticed them before now, but you’ll want to pay attention to what shows there for your site from now on. Those words are from the page’s title meta tag, a... - Zig When They Zag – And Stand Out
The internet has become all the rage these days. Don’t send a letter, pop it on an email. Don’t mail the customer anything, pop it in an email. In fact, let’s forget about letters altogether and do everything electronically. I’m as guilty of this as the next person. But recently... - Test Your Web Site Before Go Live
You just finish your website, and you are excited to see it “live”. But first you should test if everything on your website works correct. Remember that the website is your corporate identity on Internet. Testing your website gives you a chance to fix errors before they destroy your business... - Picking A Baby Name That Will Survive The Test Of Time
For as long as man has walked upon the earth, and tribes of people have had a common language, new parents have struggled with the names to give to their offspring. Adam and Eve chose to name their children, Cain, Abel and Seth. In the United States, Cain is still... - How To Effectively Find And Work With Sales Reps
Outside sales reps, or agents, can be an excellent tool for rapidly growing a business. But, like any tool, they are only effective if they fit the job. So before you sign up your first agent, you’ll want to take time to consider your needs. First, consider whether you need... - Will the REAL Exclusive Buyer’s Agent Please Stand Up?
What exactly is an “Exclusive Buyer’s Agent”? A: An agent who represents only buyers, never sellers, with no risk to their buyers of dual or designated agency on any home they want to buy. B: An agent who represents their buyers as a designated agent if they want to buy... - Create Staggering Wealth With An Efficient Marketing Sales Funnel Process
Did you know a marketing sales funnel process can make you or break you? It’s easy and you can make big bucks online quickly if you do this right. First Off What Is A Sales Funnel? A sales funnel is a way to tier your buyers. A lot of people... - Popular Sales Myths
Firstly, we will tackle a couple of sales myths and how we should change our mindset by dispelling these false ideas from our minds. The Best Products Don’t SELL Themselves! Just because you have the best product in the world doesn’t guarantee that you will be rich. Maybe you have... - You Can Receive Cash Every Day From Online Sales Of A Product That Already Exists And Is Selling Like Crazy!
Hi, this is Casey Moher. Your internet marketing business pivots around several key ingredients that make it hum. You can find many products out there that can be great cash-generators for you. Creating a unique product can be great, but it holds several pitfalls for the people using this approach.... - Alternative Pricing Strategies
Pricing is certainly one of the most important factors of your marketing mix strategy. Correct pricing can make your product a hit or a failure in the market. The factors that have to be kept in mind when marketing your product are the following: It has to be of superior... - 5 Strategies For Creating Win-Win Guarantees
======================================= True Story: The Refund Policy Convinced Me ======================================= In 2002 I was interested in taking some classes on life and small business coaching and was trying to decide on a coaching school. If you know anything about the coaching profession, you probably know that there are tons of organizations... - Pricing Strategies That Improve Profit
Pricing strategies are a sometimes-overlooked part of the marketing mix. They can have a large impact on profit, so should be given the same consideration as promotion and advertising strategies. A higher or lower price can dramatically change both gross margins and sales volume. This indirectly affects other expenses by...