You’ve probably heard the saying… “You never get a second chance to make a good first impression” and it’s very true.
The first contact you have with someone is sometimes your only chance to get them to see you as you want to be seen so it’s critically important that you put some thought into that first contact.
What people believe is true is the truth as far as they’re concerned. That being the case, your job is to influence (right from the start) what people think the truth is.
Some of the people I’ve shared this view with say it’s unethical to try and make people believe something that isn’t necessarily true and I agree because that’s not what I’m asking you to do.
I’m asking you to actually have honest intentions with people and take measured steps to make them see those intentions where they would normally assume something bad. Never let people assume something about you. Let them know what you want them to know upfront so it’s easier for them to let their guard down around you.
Just think about it.
How many promotional emails have you gotten this week about some new product? How many of those publishers routinely send you helpful information without trying to make a sales pitch?
Not many.
Whenever you see who some emails are from you automatically know it’s a sales pitch and your guard goes up. You aren’t likely to buy from that person when this happens.
That’s why I stress the need to send your readers more than a flood of affiliate links. That’s a big key to getting more people to buy from you right there. If you write a report about doing something specific and get people excited about it, they’ll want to buy a product that helps them do what you just got them excited about doing.
Anything you can do to distance yourself from competitors like that can only help you make more money. Your readers expect you to be like everyone else. Don’t be.
You have no excuse for continuing to do what you’ve always done and getting yourself lumped into a pile with the rest of your competitors. You know better. You know what steps to take. All that’s left is for you to make a decision right now to take action on them.
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