Some people assume that video blogging and podcasting is the same thing. As you read earlier, this is not the case. They are two very different elements, even if they have similar properties.
A video blog, as the name suggests, is a video that is placed on the traditional blog platform. Instead of having a blog post that is textual, you have a blog post that is a video, with very little text. Readers – or in this case viewers – of your video blog can leave comments and trackbacks as usual.
People who are interested in your video blog can also subscribe to it via RSS, just as they would subscribe to a regular blog. Video blogs are promoted in the same way as regular blogs also, but there are a few more promotional options as well.
Video blogs are constructed from videos that you shoot, typically with a digital video camera for best quality, and a traditional blog. You shoot the video, upload it to your computer, upload it to your web server or the host of your video blog, write a short description of the video on your blog post, and use code to make the video display on the blog post. Video blogs are commonly called vlogs.
We will be covering file formats and the code needed to make the video appear on your blog later, as well as issues concerning editing the video, shooting the video, tools that are needed, and more.
A podcast, on the other hand, is traditionally only an audio file that is available via RSS. However, recently, vodcasts have also emerged. A vodcast is a video podcast.
There is a great deal of debate as to whether or not a vodcast is the same as a video blog, but it actually is not, because there are now MP3 players that will play games and video as well. Because of this, a video blog, which cannot be viewed on an ipod or any similar device, is not the same as a vodcast, which can.
Video blogs and podcasts can, however, work well together. You can cross promote the video blog with the podcast, and promote the podcast with the video blog. This allows you to get out more of your message in the long run. As people who are subscribing to your video blog start downloading your podcast, they can get different information from you. As podcast listeners subscribe to your video blog, they can get new information as well.
With video blogs and podcasts, people can get to know your voice, and really get a sense of who you are and what you can do for them. Again, it is a good idea to have both a podcast and a video blog for promotional purposes.
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