One of your most important offline marketing tools is the use of your name card. Also known as a calling card or a business card, the name card presents a great way to leave something behind after you have moved on to another location.
There are a few tricks to keep in mind if you want your name card to stand out and lead to some great things in the future. Here are some ideas to ponder.
First, make the card a little different from the pack. You can do this by something as simple as having the card printed on thicker stock. People will notice the difference in texture.
Another common approach is to use something other than the usual rectangular shaped card, perhaps going with a square model or even a round one. Just make sure it will still fit into a card file, otherwise it may be discarded if the recipient thinks it will be too hard to keep up with.
Next, forget all the pretty slogans and wild colors for the text. Color is great and will help the card to stand out. But you do not want potential clients and partners to have any difficulty reading the information on the card. Make sure that whatever color scheme you employ, the lettering is always easy to read.
The data on the card is also extremely important. Always include your name and at least three ways to contact you – fax, phone, and email address. While some consider a fax number optional, the fact is quite a few people still use this medium.
Don’t leave if off simply because you don’t use a fax a machine often. The idea is to provide quick and easy means for people to reach you, not to cater to your personal preferences.
Outside of these basics, have fun with the name card. A good slogan is great, as long as it enhances the card rather than making it look too crowded or busy.
Do add a dash of color, just make sure it does not detract from the easy perusal of the contact information. Check out some examples of cardstock and images online; you may see something that will be just right for your image and purposes.
Related posts:
- Finding the Best Credit Card Applications
Online credit card applications can be confusing. That’s the way the banks want them. When you search for a credit card, you’ll likely come across credit cards that advertise long 0 percent interest rates and low long term interest rates. However, when you get to the credit card application fine... - Price Setting: My Clients Will Leave If I Raise My Prices. Really?
Has price setting been a prime concern for you recently? If you hesitate to raise your prices because you are afraid your clients will leave, take the issue to inquiry using The Work of Byron Katie. Here is how it can work: “My clients will leave if I raise my... - Consolidating of High Rate Credit Card Debt with a 401K Loan
Banks are putting the squeeze on even their best long term card holders at a time when other sources of credit, such as home equity loans for example, are harder to come by. A lot of people are shocked to receive notices that their credit card rate has jumped to... - Credit Card Companies Reward Consumers Who Shop Around
With Ronald Reagan came mass deregulation in many industries. One of the industries that benefited from deregulation was the financial industry. As a result, hundreds of new financial companies were introduced to the American consumer during the 1980′s. With the sudden explosion of new competitors in this industry, credit card... - Don’t Let Your Car’s Alternator Leave You Stranded
An alternator is one of the most commonly dysfunctional auto parts. Without a properly functioning alternator, your car will simply refuse to run. A faulty alternator can leave you stranded, but luckily, a low-performing alternator often shows warning signs that indicate its malfunction before it ceases to work. Being able... - Curious Employee Foils Corporate Credit Card Fraud Scam
MOLLY, THE ASSISTANT, Molly treasurer at XYZ Corp. in Miami, opened an e-mail from a former colleague who no longer worked for the organization. The e-mail read: “Hi Molly, there should be a refund of $716 on my old corporate Visa card from the IP Conference. I paid for, but... - Home Away From Home: Benefits Of Condos Over Hotels And RV’s
Most parents of school-age children are forced to confine their family vacations to summer months, Christmas holiday and Spring break. Other families can choose to take their vacations at any time that is appropriate to their personal preferences. When people consider their vacation or weekend getaways, few understand the true... - How To Find Work At Home Jobs For Work At Home Moms
As the economy continues to tighten for many American families, more moms are looking to the Internet to find the extra money needed to help their families survive during this economically challenging time. The good news is that there are plenty of opportunities for the mom seeking to earn money... - Marketing to Introverts: Seven Marketing Pitches That Leave Introverts Cold
According to Dr. Marti Olsen Laney, introverts make up roughly 25% of the population. Yet when you look at high-IQ people and high earners, the percentage is far higher. So if you hope to capture the attention and patronage of introverts, it’s vital to downplay or avoid marketing tactics that... - Indoor Outdoor Rugs Are A Useful Addition To Any Home Decor Project
Polypropylene area rugs are a great choice as they can be used indoor or outdoors. Each of these rugs is created with a 100% polypropylene yarn that is then carefully constructed in a cablelock style using acrylic fabric. By using polypropylene these very special rugs have proven to have far... - Using Flowers to Decorate Your Home
Everyone wants their home to look at its best… You want it to have a relaxing, inspiring atmosphere that is unique to your own space. Such an atmosphere can be achieved by placing flower arrangements in your home. A pretty bunch of flowers can brighten up any room with a... - Your Own Home Flower Garden
When you buy a new house you want to have an amazing garden where your children can play, and you can sit back and unwind. A garden is one place where we feel we are one with nature, and can enjoy the small pleasures of life. But without a few... - Online Fax Solutions For Your Small Home Business
Mainly because of these uncertain economic times, more and more individuals are starting their own small companies or operating a business from home. In most cases, their place of work has shifted from a large crowded office building to the comfort of their own home. And that as they say,... - Wood Crafts for Home Decor
When you choose wood crafts for your home decor you will be choosing one of the best looks available. Real wood is a very sturdy and lasting material that will be a part of your family for generations if you so choose. Many from which to choose are available to... - The Appropriate Use Of Color And Light Can Enhance Your Next Home Decoration Project
When decorating, a common challenge that many people face is attempting to make a relatively small space appear larger. Fortunately there are several decorating techniques that can be used to achieve a more spacious look. First, and perhaps most important, the proper use of color will go a long way...