A lot of the email I get is from people who are trying way too hard to sell me something. In other words, they really want my money and it shows. I can almost smell the desperation in their email and being desperate to get something from people is a surefire way to make them not want to give it to you.
When you desperately want something another person can give you (no matter what it is) you attach an extreme amount of value to that thing and it makes them not want to let it go because whatever you’re asking for now has more value than they thought.
People hold onto things of value.
I’ll give you an example.
Have you ever offered someone something you personally didn’t see much value in and they got a little too excited about it? Didn’t it make you reconsider giving it away?
That’s because that thing you were just about to casually give away apparently has more value than you thought.
As soon as people sense they have something you desperately want, they either won’t give it to you or they’ll make you work too hard to get it. Just from my own personal observations I’ve found that people like to hold onto things that other people find valuable even if those things have no real value to them.
You have to detach yourself from the outcome of what you’re doing.
When you write to people, write because you want to and because you want to help them. In other words, you should try to never tip your hand and show how much you really want something they have if you expect any fair chance of getting it.
Of course you want to present your product offers but when you present an offer without putting all kinds of crazy expectations in your head about how much money you’re going to make, you won’t come off like you desperately need people to buy from you.
People always want to feel like they’re doing something for their reasons and not because you “forced” them into a decision.
Your main focus should be on writing something helpful even when you’re making a product offer. Give people some information they can use even if they don’t buy from you.
Think about that the next time you write. When you write with the idea in your head that it doesn’t really matter if people order or not because you’re writing to help them, the action you want them to take won’t have a feeling of desperation (or added value) attached to it.
I guarantee that when you create a newsletter, special report, or anything else for that matter with the mindset of helping people and not on selling a million copies that people will in turn not only buy from you but praise your efforts and tell other people about your work.
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