Writing in a way that gets people to buy from you boils down to one thing really. Write in a way that makes it seem like you care. If you really do care that’s even better but at the very least you should always make a conscious effort to make it look like you do.
If not, you’ll get lumped into the same pile most of your competitors get tossed in and that’s not where you want to be.
Is it dishonest to make it seem like you care?
No.
Here’s why…
The person you are right now is a sum total of every action and decision you’ve made up to this point of your life and since you can’t travel back in time, you can’t change who you are.
But, through your future decisions and actions you can change who you will be. By consistently taking the action of writing to people in a way that makes it seem like you care, you are changing yourself into a person that actually does care about helping your readers.
When people read what you write, they should easily come to the conclusion that the only reason you wrote to them was because you wanted to help them do something they couldn’t do before or to share something about your personal experiences so they can learn without having to make their own mistakes.
Remember, people connect with others who seem to offer them the best chance to achieve their goals or at least other people who seem to want to help them reach their goals the most.
And the thing is, you never really have to write about anything that spectacular. Sharing what has worked for you, your opinions, your ideas or anything you believe would benefit someone reading your material is infinitely better than mindless hype you can’t back up.
The goal of any information you put out there to get people’s attention isn’t to try and sell them something.
The #1 goal of anything you write and send out to other people is to give them the impression that you are someone who is worth buying from by either truly caring whether or not your information helps them or at the very least putting forth the effort to make it seem that way.
Again, whether you care about other people, want to help them out, value their time, or not, when you write to others it has to seem like you care, want to help them out and value their time. You can’t assume people will automatically know what kind of person you are and that you’re in business to help them.
Consciously do things to make them see the kind of person they would want to do business with.
People draw conclusions because the mind is always trying to fill in the gaps between what is explicitly known and what can only be guessed at. If you’re trying hard to help people with your free information, they assume (their mind guesses) that you try just as hard or harder with the products and services you sell or recommend to them.
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Remember: People care about themselves first, then anyone else who seems to care about them too. So when you do things for the people who are giving you their time, (reading what you write) they learn to value what you say and do things to benefit you so that you feel like continuing to do things for them. It’s not about you at all.
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What usually gets you in trouble is the fact that you’re thinking about yourself and what you’re trying to accomplish. That keeps you from seeing the fact that if you want other people to give you what you want, you have to give them what they want first.
The One Question You Need To Ask Yourself
I’ve given you a lot of insight into my thought process when I approach a writing project but none of what I shared with you will help you at all if you can’t honestly answer this question…
Are you willing to put what you want to the side and focus on giving others what they want without thinking so much about how much you’re going to get paid from your efforts?
That’s a tricky question because even if you answer yes, that’s not enough. Saying what you’re willing to do and being willing to do what you say are two completely different things.
Your major competitors are seen as people who have products that are superior to just about anything you produce. Why? Because nearly all of them understand everything I’ve told you up to this point.
Respect the time other people are willing to share with you by giving them the best information you possibly can. Forget about competition and that if you give away or sell some of your best information that it’s going to hurt you and your business.
That’s crazy because most of the people you share your information with won’t do a damn thing with it. Out of every 100 people you could probably expect 5 people or less to go through all of it and put together a plan they will actually execute.
But here’s the thing.
For every 100 people who buy your products only a small percentage of them will do enough to compete with you on any level whatsoever. So about 95 people out of the 100 who gave you their money won’t do anything at all to put a dent in your business.
People get addicted to stuff that makes them feel good. When you produce quality information that’s geared towards actually helping people, many of them will get a wishful thinking high. What I mean by that is they’ll sit there with your materials and daydream about your information helping them to do something but they won’t actually put any of your information to good use.
Just having a great product in their possession is enough for them.
These types of people like to create ideal outcomes in their heads and scare themselves out of taking action because if they took action, they would be accountable/responsible for their own future.
I’m not sure where it comes from but people love to blame others for their past, current and future states. People don’t take responsibility for their actions anymore. At least, they don’t want to. As long as that mindset exists, you can produce highly valuable products and sell them to a lot of people knowing that you are not creating a large number of competitors.
With that being said, there’s no reason for you to hold back the quality of anything you produce. Most people will say a lot of things but they aren’t willing to do a lot of the things they say. They talk about taking action on good information but they won’t.
So sell thousands of high quality products and count your money. Holding back on the quality of your information ultimately limits the number of repeat customers you’ll have and takes money out of your pockets so don’t hold back. Give people the mental high they want and deposit the money you get into your bank account.
You’re not responsible for anyone else’s success. If they don’t want to do what it takes to be successful, that’s completely on them, but do give them quality products that work if they work them.
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