One of the perceived challenges of giving a live presentation on Internet marketing is that the process is somehow inherently different from doing the same presentation in an online environment.
In fact, this is not really the case at all. Many people forget that online methods of presentation have their roots in offline methods. What you really have to do is simply get back to some basics and enhance them with your online expertise.
Here are a few ways to make that live presentation as compelling as your online work.
1. Make use of visual aids. Online presentations rely heavily on slide presentations, images, and animation. Guess what? All these tools were in use long before the Internet became a common business tool. Use a large screen to project slides, images, and animation as a backdrop for your remarks. The combination of visual and audio stimulation will help your presentation to connect with just about everyone in the audience.
2. Be animated yourself. No, you don’t have to constantly be in motion. Actually, that might be distracting and possibly even irritating. But let your facial expressions and the tone of your voice convey interest and excitement about the subject matter. People will respond in kind.
3. Arrange the presentation so people have a chance to absorb what you are saying. A good rule of thumb is no more than twenty minutes of feeding them information before changing the program a little. The change can be something as simple as stopping for questions, giving everybody a minute to stretch, or breaking the audience into small groups to do some brainstorming. The variety will help to keep the presentation fresh and alive.
4. Keep the mood casual. When people are relaxed, they tend to listen. Often, they will get so involved in the presentation that the time will fly by. Count this as a good thing, since it means you are doing a great job.
Being a successful presenter means knowing how to hold the attention of your audience, and when to give them a break from listening to you.
Make use of positive body language and tones, and make sure your subject matter is informative and presented with some variety. When you include all these elements, you will find the presentation to be a huge success.
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