Ideally, you will create a new directory on your web server for your podcast files. This will help you keep them separate from other website files, and make them very easy to find later.
Your podcast should be saved in the .mp3 file format. It is also a good idea to upload your podcast via ftp, as this is faster than using the web based uploader. You can find a free ftp client just about anywhere.
Using FTP is not hard. You will need to tell it what to connect to, and this is typically an address such as ftp.yourdomain.com. The port should be automatically set to 21 on most machines, and the username and password that you will use are the same ones that you use to get into your control panel through your browser.
Most FTP clients will have two windows. One window will show files on your computer, and the other window will show files on the server. In the server window, navigate to the folder that you want to upload the files to. In the window that shows your files, navigate to the file you want to upload. Highlight it, and look for a button or option that says ‘upload’ or ‘transfer.’
You can opt to use the ‘easier to understand’ uploading interface provided by your web host. However, note that this will typically take longer to get the file uploaded. FTP is much faster.
That’s all that there is to it. Make it accessible via RSS and via the WordPress blog on your site by getting it linked correctly, and you are ready to start promoting your podcast.
It is a good idea, however, to add a short bit of text above or below the podcast player or link. This is for search engine optimization purposes for the most part. You see, search engine spiders don’t really listen to podcasts. They simply read text, and your podcast can’t be ‘read.’
So, to solve this problem, write a paragraph of text that describes your podcast, and includes your main keywords or keyword phrases. Again, place this on your post either above or below the podcast player.
Don’t forget to test! You won’t know for sure if everything is working correctly if you don’t test it out. Again, just because it works on your computer this does not mean that it will work on others. Also test with multiple browsers, including Internet Explorer, Fire Fox, Netscape, and Opera (all free downloads).
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