Sponsored Links:
If you want to take your Internet marketing expertise on the road, then offering both online and offline coaching seminars may be just the ticket. Of course, you will need to do more than just present a dry recitation of facts and figures. Like any type of public figure who takes center stage for an event, you have to be able to hold the attention of your audience. In short, you need to have a good dose of charisma.
Charisma means different things to different people. But at the end of the day, it is the result of charisma that you want to focus on. You want people to listen to you. You want people to trust you. You want people to respect you enough to put your suggestions into action. Basically, you want people to like you.
Cultivating your coaching persona can mean taking on several attributes. It is a good idea to make sure those attributes come naturally to you. Otherwise you come off as artificial and stilted at best, or just plain phony at worst.
Here are some attributes that are likely to help you hold the attention of the audience:
- Humor. No, you don’t have to dress like a clown or constantly tell jokes in order to be humorous – unless that is relevant to the seminar! But humor has a way of helping people to relax and enjoy what is going on around them. A little humor scattered through your presentation will help people to settle in and be comfortable enough to absorb all that wonderful education you are providing.
- Verbiage. While technical terms may be necessary up to a point, you also want to keep your presentation accessible to a wide audience. To some extent, you want the presentation to be more like a conversation between friends, and less like a lecture in a college classroom. Using this approach helps people settle down and digest what you are saying in easy bites that go down very easy.
- Accessibility. If at all possible, make sure there are ways for people to ask questions or make comments. Vary this a little by providing both time for people to verbally pose a question or offer a comment, and also some means of doing so in a private manner. For example, you can provide pads and pencils that people can write down questions. Instruct them to fold the paper in half and drop them into a receptable when leaving the conference room for a break. Nobody has to know who asked the question in this manner.
All these qualities will translate well into conducting seminars via a web conference. Thus, you really do not have to change your basic style when moving from one medium to another. This helps you be the same person all the time, which is less of a strain on maintaining your persona, and also helps people to see you as being real no matter what the setting happens to be.
Related posts:
- Interview Coaching: A Home-Based Business on the Cutting Edge
You name it – Blackberry, Skype Connection, Cell Phone, iPhone – these are the tools of this trade. Who would believe that someone with a home-based business could reach out to someone in a far away country and work with a client via a Blackberry and a cell phone? Picture... - Marketing Coaching: Understanding the Basics of Page Rank
You’ve just built your website and you want to show up on the search engines. You start reading about SEO and one of the first things that jumps out at you is something called “Google PageRank.” You know about the big dog of the search engines, but what is PageRank... - Money Matters
With the rapid increase in the cost and standard of living bankruptcy is becoming a fairly common phenomenon. Bills, loans, credit card installments, fees etc; the list goes on. If you don’t know how to manage your finances and are the stress is building up, you might start feeling that... - How to Build a Really Great Business? (Super Success Secrets from a Legendary Business Master)
Times are tough. The economy is in a constant state of upheaval. Is your company doing better than most? Are you placing greater emphasis on pure performance? If you haven’t maybe it’s time for a serious round of intense corporate soul searching. But do you know how? Business consultant Chet... - Effective Business Writing Tips for Professionals
Effective business writing skills can help you win that million dollar contract, earn a promotion, resolve a dispute, or generate a significant increase in new business leads. Poor business writing, on the other hand, can never be undone; it can cause you to lose business to your competition and even... - Answering Services Will Help Your Business Grow
If you feel like you are missing calls every day from current or potential clients, you need the help of a telephone answering service. Live answering services can ensure that no call is missed and every opportunity for potential new business is handled appropriately. The goal of your company is... - Need a New Business Name? Try an Extended Metaphor
Sometimes a business name functions simply as a name, like Constant Contact, the email service that delivers newsletters. Look at their web site and you won’t easily find any images or wordplay that take off from the words “constant” or “contact.” On the other hand, Named At Last, my company,... - The Art of Working A Room — Networking Skills for Small Business
Mastering the art of effective networking marks the difference between merely successful entrepreneurs and captains of industry – the better you are at networking, the more power you wield. Networking serves many purposes, from building your customer base to providing and receiving needed resources from contacts in the business community,... - How A Blog Can Seriously Help Your Business
If your business website doesn’t have a blog, get one. A blog, if done right, can act as a direct and indirect mechanism that brings large amounts of qualified visitors to your site, many of whom may become customers. This is mostly related to the way blogs interact with search... - Color is an important aspect of business don’t neglect it
Color is an important aspect of business; don’t neglect it: The world was once a black and white world where the television had black and white programs and publications were mostly black. However it was in the 60s that all this changed to produce what we see today. Color is... - Business Advertising and Branding: What Online Tools Are Effective?
Marketing has always been an essential element of business – both back in the day when brick and mortar stores and mail order businesses were the only options and now that the internet has become so central to so many people’s lives. Business advertising – along with many businesses as... - Three Building Blocks To A Successful Business Website
Are you planning to build or update a business website? The following three questions will save you time, money and frustration, and help you get the results you want. 1. What is your website’s objective? 2. Who is your target market? 3. What’s your position? On several occasions, my colleagues... - Is Business VoIP For You?
As with anything new, Voice Over Internet Protocol has gotten a lot of attention. It has been touted as being the wave of the future. It can save money and simplify your business operations. But VoIP isn’t for every company. And does it deliver on its promises? First, what is... - Why You Don’t Have a Business if You Don’t Have Products
I hope the article heading got your attention. When a mentor said this to me a couple years ago he got my attention: I felt angry and insulted! Actually what he said was this: “Until you have products you what I consider a have a successful practice…nothing wrong with a... - 10,000 Reasons Why You Should Do Your Homework Before Investing In An Online Business Opportunity
I have been providing advertising services to online businesses since 2000. I have helped many people become successful online through the use of my services. Too often, I only hear from people on the phone after they have lost tens or hundreds of thousands of dollars trying to launch their...