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Elevators speeches are all the rage today. Everyone from clerics to corporate executives make use of this verbal tool. The essence of an elevator speech is to be able to articulate a complete concept quickly and succinctly in no more time it takes an elevator to navigate the distance between five or six floors without stopping.
Using an elevator speech approach to explain what your vision of Internet marketing means that with just a few sentences, you will convey the essentials along with your enthusiasm for the endeavor.
Here are a few tips on what to include in your elevator speech:
- A good working definition in one simple sentence. This usually will be the first sentence in your elevator speech. Use this sentence to quickly alert the listener to the two or three specific points you will make about Internet marketing. In a sense, this first sentence will serve as your outline for the speech.
- Address each point mentioned in that first sentence. Try to do so with no more than one to two sentences per point. This helps to keep things focused so you don’t wander off into diverse paths.
- Explain why each point is important to Internet marketing. Again, do this with no more than a sentence or two. Doing so will force you to keep on track and make it easier for your listener to retain the information.
Keep in mind that a good elevator speech is not intended to be an exhaustive or comprehensive definition of the subject matter. However, the speech should contain enough data to entice the listener to want to know more. Often, an effective elevator speech will open the door for inviting the listener to learn more about Internet marketing – hopefully through your marketing program.
When used properly, the elevator speech can progress an individual from a lead to a prospect in a minute or less. That is a pretty good turnaround time for positioning yourself to earn new business.
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