□ Acquire the tools that you need for quality video. This includes a good digital video camera, a tripod, and editing tools. Choose a place where you will shoot your video blog episodes (if it will be the same place each time), and get it set up with the appropriate background and lighting.
□ Select your blog host and domain name. It is acceptable to use the same host and domain name as you use for your podcast, where you have WordPress installed. You can also opt for a separate domain and hosting account, or to host your blog at one of the free blogging sites, such as blogger.com.
□ Plan your video. Choose your topic and outline it, and write a script if you need one. If you have your computer nearby, you could also use the Podcast Teleprompter.
□ Shoot your video. Because it is digital, you don’t have to worry about wasting film. Practice as much as you need to, until your video resembles what you want, with only some editing required.
□ Edit your video. Include a title screen, credits, and music. Make sure that you edit out any background noise and make any needed adjustments to the overall visual aspect of the video. You can also add a watermark of your domain, which will remain on the viewing screen while the video is being played.
□ Save your video and get it uploaded to your web server. The format that you choose will depend on how your video will be displayed on your page. See the chapter that covers this information.
□ Promote your Video Blog. There are numerous ways and places to do this. Refer to the earlier segment on Video Blog promotion.
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